Growth Product Manager

Employment Type: Full- timeReports to: CEO
Primary Objective:We are looking for a dynamic, results- oriented Growth Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data- driven strategies while continuously refining the product to enhance the user experience and prepare for full- scale market success.
About Us:Building on our success in Europe, we’re now focused on transforming Vietnam’s gig economy. Our dynamic startup connects service providers with clients through an innovative mobile platform, delivering a seamless and reliable experience. We’re currently at the MVP stage and are seeking a Growth Product Manager to drive key growth metrics, including acquisition, activation, conversion, retention, and monetization. Your role will involve attracting and engaging customers, gathering valuable user feedback, and implementing data- driven improvements to maximize our market impact.
Key Responsibilities

Growth strategy development: Design and execute data- driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.
Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long- term relationships.
Retention- focused campaigns: Develop multi- channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
Risk management & project oversight: Identify and mitigate project risks, conducting post- project reviews to drive continuous improvement.
User acquisition & onboarding: Lead cross- channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
Cross- functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer- focused strategies and objectives.
Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
Loyalty & location- based offers: Integrate loyalty programs and location- based offers to encourage frequent interactions and repeat business.

Strategic & analytical thinking: Strong strategic planning, analytical, and problem- solving skills.
Technical knowledge: Familiarity with mobile app development processes and relevant technologies.
Adaptability: Comfortable in a fast- paced startup environment with a proactive mindset.
Business acumen: Experience in business planning, including revenue projections and budget management.
Project & team management: Proven ability to manage projects and lead teams effectively.
English proficiency: Strong command of written and spoken English.
Leadership & communication: Excellent leadership, verbal, and written communication skills.
Collaboration: Team- oriented and focused on driving group success.

Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field.
Experience: 4- 5 years in growth product management, preferably in mobile app development, e- commerce, or the gig economy.
Analytics proficiency: Skilled with analytics tools and iterative improvement methods for product and marketing initiatives.
Technical skills: Understanding of app development processes and A/B testing methodologies.
Growth hacking expertise: Demonstrable experience in growth hacking, experimentation, and product optimization.
Startup mentality: Ability to thrive in fast- paced, evolving environments.

Note: The candidate must have strong English skills, as we will work entirely in English.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-11-17 07:55:02