Strategy and Management of Advertising Campaigns
· Landing Page Strategy: Collaborate with web developers and designers to optimize existing or create new landing pages that align with campaign goals and enhance conversion rates.
· Researching Keywords: Perform thorough research on keywords to identify high- value terms used by target audiences. This includes analyzing search volume, competition, and relevance to ensure precise targeting.
· Crafting Ads: Create compelling ad copy and either design or coordinate the creation of visually appealing ad graphics that resonate with the target audience. Ensure that ads adhere to platform guidelines.
· Development of Campaigns: Develop and execute pay- per- click (PPC) campaigns that are in line with the company&039;s objectives and target demographic. This involves selecting suitable platforms such as TikTok, Google Ads, Bing Ads, and Facebook Ads, establishing goals, planning budgets, and structuring campaigns.
Performance Analysis and Optimization
· A/B Testing: Conduct split tests on various elements of PPC campaigns, including ad copy, landing pages, and call- to- action buttons, to identify the most effective strategies.
· Monitoring and Tweaking: Regularly monitor campaign performance against key performance indicators (KPIs) like click- through rates (CTR), conversion rates, quality score, and return on ad spend (ROAS). Adjust campaigns in real time to optimize performance.
· Reporting: Generate comprehensive reports on campaign performance, insights, and recommendations for future strategies. Communicate these findings to stakeholders or the broader marketing team.
Research and Continuous Learning
· Platform Updates: Keep abreast of changes and new features in PPC platforms and integrate new tactics into campaign strategies to leverage the latest technologies and methodologies.
· Market and Competitor Analysis: Stay updated on industry trends and competitor strategies. Utilize this information to refine and adapt PPC strategies to remain competitive.
Budget Management
· Allocation of Budget: Efficiently manage the PPC budget to optimize campaign performance and achieve a positive return on investment (ROI). This involves adjusting bids, reallocating funds across campaigns, and managing daily spending to meet budgetary constraints.
Collaboration and Communication
· Stakeholder Engagement: Communicate effectively with stakeholders to provide updates, gather feedback, and align PPC campaigns with broader marketing and business objectives.
· Cross- functional collaboration: Collaborate closely with other members of the marketing team, including SEO specialists, content marketers, and social media managers, to ensure a unified online marketing strategy.
Technical Proficiency and Tools
· Tracking and Analytics: Set up and manage tracking codes, conversion pixels, and custom audiences to accurately measure campaign performance and user behavior.
· Mastery of Tools: Utilize various digital marketing and analytics tools (e.g., Meta, TikTok Ads, LinkedIn, Google Analytics, SEMrush, Google Ads Editor) to manage campaigns, conduct research, and analyze data.
