[HCM] DIGITAL MARKETING EXECUTIVE (E-COMMERCE DEPARTMENT)

Primary objective
– Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
– monitoring vendor and agency
– Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …

Key Activities
– Have experience in CRM, CDP, Automation
– Manage content team to deploy website content and ensure that following brand guidelines
– Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale
– Support digital marketing activities
– Optimize UX/UI to EC site & customer shopping experience
– Other duties
– Implementing digital ads with performance agency

ROLE AND RESPONSIBILITIES

Digital ad (40%)

– Utilize CRM to maximize customer life time value (LTV).
– Manage/ Monitor performance Ads, website experiences with the agency
– Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
– Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.

Website (20%)

– Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
– Improve the usability, design, content and conversion of the company website.
– Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).

Report (20%)

– Propose products, programs arcording to analysis from the system
– Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads

Other duties (10%)

– Training digital knowledge to internal team
– Other tasks assigned by EC Manager
– This job description will be reviewed yearly to adapt with business’ demand

Ability to multitask.
Extensive experience in Digital Marketing
Solid understanding of performance marketing, conversion, and online customer acquisition
Knowledge of ranking factors and search engine algorithms
Marketing degree or related.
In- depth experience with website analytics tools (e.g., Google Analytics, Net Insight, WebTrends…)

PREFERRED SKILLS

Strong presentation / reporting skills
Full understanding of social media, digital ads & martech
Team- Oriented, Goal- Oriented, Customer- Oriented
Strong Written and Verbal Communication Skills
Problem Solving skills
Must be able to handle multiple projects at the same time
Strong can- do spirit and open mindset.

BENEFITS:
– 12 days annual leaves
– Full salary social insurance
– Transportation allowance
– Performance bonus
– Meal at canteen
– Premium healthcare
– 1- day work from home per week (as approved of HOD)
– Training and learning development;
– Many opportunities of development (transfer, promote)
– 13 month salary
Working Location: AEON VIETNAM – HEAD QUARTER, 30 Tan Thang st., Son Ky ward., Tan Phu district, HCMC
We regret to inform that only shortlisted candidates will be notified!

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Xe đưa đón, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-22 05:30:02