HCM - Ecommerce Marketing Manager

JOB BRIEF:
We are seeking a Marketing Manager to oversee our growing E- commerce platforms. You will be in charge of all other marketing activities excluding paid advertising. This position requires someone who is strong in creative thinking, communication, execution, well organized and competent in collecting and analyzing data of various marketing activities for both reporting and strategy improvement.
JOB RELATION:
Direct superior: CMO / Performance Marketing Manager
Major external communications: N/A
Major internal communication: Other departments
DETAILED JOB DESCRIPTION:
Strategic Planning
- Implement a comprehensive PR strategy
- Provide a detailed follow up report, collect data and work with performance team to analyze effectiveness and areas for improvementBrand Awareness
- Collaborate with cross- functional teams to align marketing initiatives with overall business goals.Campaign Planning & Trade
- Manage the implementation of branding campaigns including video production, events etc.
- Manage all steps involved in trade marketing preparation from planning, procurement, campaign implementation and execution
- Develop and implement a partnership strategy for our ecommerce and mobile app shopping platforms with potential organizations
- Focus on a long term partnership strategy with annual partnership calendar
- Ownership on the outreach, follow up and establishment of partnerships
- Research social media platforms and content trends to propose strategies for improvement, channel expansion and fan page growth
- Coordinate with Ecommerce team on partnership mechanics, budget and timelines
- Oversee the SEO and organic traffic growth strategy for the E- commerce platforms
- Oversee the planning and preparation of the promotional calendar, promotion schemes and trade marketing including estimated revenue uplifts and projections
- Coordinate with Media team on KOL and celebrity collaborations
- Coordinate with service providers in content development in alignment with brand image and standards
- Develop an annual branding calendar with breakdown of activities
- Prepare a monthly social media and content calendar to oversee the online presence of the ecommerce platforms
- Ownership of marketing strategy, campaign planning, calendar and project management of all marketing activities
- Collect data and provide a monthly report on partnership performance with recommendations on areas for improvementSEO & Content
- Develop and execute innovative and data- driven marketing strategies to achieve business objectives.
- Collect data and provide regular reports on traffic growth, along with recommendations for improvements
- Coordinate with both performance marketing manager and ecommerce team
- Full ownership on the brand development and above the line campaigns
- Collect data and update a monthly social media report with key performance highlightsCollaboration & Partnerships
- Work with service providers on the management and implementation of organic traffic growth strategies
- Provide a monthly report on branding performance along with recommendations for areas of improvementSocial Media & Content
- Work with creative teams to prepare all necessary visuals
- Utilize Google analytics and tracking software to measure customer acquisition, conversion and revenue attributed to organic traffic sources.
- Conduct market research and competitor analysis to identify opportunities and trends in the fashion ecommerce industry.

- Experience in media production
- 5+ years’ experience in marketing, content and communications
- Minimum Bachelor&039;s Degree major in Marketing, Business Administration or related field
- Strong project management and organization skills
- A creative mindset and understanding of fashion selection is strongly required.
- Experience in marketing campaign execution
- Strive for impact and high performance. Hunger for success with a commitment to getting things done.

Cập nhật gần nhất lúc: 2024-04-03 12:05:11