COMPANY INTRODUCTION
Địa điểm
Hồ Chí Minh
At Michelin, we believe that our people are our greatest asset and we&039;re dedicated to empowering our employees to grow and develop through ongoing training, career development, and autonomy. This commitment to learning and development is at the heart of our culture, and it enables us to create a workplace that is both engaging and sustainable.
Since its founding, Michelin has been driven by a passion for freedom of movement, a fundamental human right that has the power to transform lives. As a pioneer in engineered materials, we&039;re creating the world&039;s leading manufacturer of life- changing composites and experiences. Our company is uniquely positioned to make a meaningful difference in the world.
As we look to the future, Michelin is committed to innovating and making a positive impact on the world, through our &039;All Sustainable&039; approach that balances People, Profit, and Planet.
B2B Marketing Manager Temporary (8 months- 1 year)
Địa điểm
Hồ Chí Minh
JOB DESCRIPTION
Market & Customer Insights
Conduct portfolio gap analyses to uncover new business opportunities (products, services, solutions).
Develop segment strategies aligned with brand and long- term growth priorities.
Analyze market, competitive landscape, and customer/end- user trends.
Identify customer pain points and unmet needs to shape future offers.
Value Proposition & BusinessModel Development
Set volume, market share, and margin ambitions for each segment.
Refresh or redesign business models (channels, partners, customer relations, internal resources) to support growth.
Contribute to revenue management and own P&L performance for the segment (net sales and profitability).
Define customer value propositions (CVP) and commercial value propositions (DVP).
Define concrete growth actions and levers to increase revenue and share.
Go- to- Market (GTM) Planning &Execution
Build multi- channel GTM strategies, including digital touchpoints.
Assess pricing and competitive positioning of offers.
Coordinate cross- functional stakeholders such as:
Market intelligence
Sales & trade marketing
Product/technical teams
Supply chain
Regulatory/certification teams
Provide tools and materials that enable sales execution (e.g., value- selling content).
Challenge legacy business models and propose innovative approaches.
Support launch planning for new offers and products.
Fleet & End- User ProgramManagement
Build customer success and retention plans for key accounts.
Manage fleet- focused commercial initiatives (e.g., pricing programs, direct sales schemes, performance guarantees).
Lead testing programs and customer performance evaluations.
Develop case studies, testimonials, and performance analyses to support sales.
Technical Enablement & ProductSupport
Act as technical advisor for sales on product performance and claims.
Organize product and technical training for internal teams and partners.
Validate and prepare technical material for internal and external use.
Business Performance Steering
Monitor segment performance and lead corrective action planning.
Support forecasting, certification planning, and product availability coordination.
Contribute to annual business planning (volume, margin, commercial budget).
Track Go to Market execution using the company’s SAVE model (acquisition, value creation, experience, etc.).
REQUIREMENTS
Exposure to industrial, automotive, tire, logistics, mobility, or related B2B sectors is a plus.
Proven experience in B2B marketing, business development, or product management for minimum 3 years in any multinational organization
Strong analytical capability in market and customer insight work.
Commercial mindset with P&L understanding.
Strong communication and stakeholder management skills.
Experience coordinating cross- functional teams.
This is a temporary position with an 8–12 month contract
Based in or willing to relocate to Ho Chi Minh City
Ability to design and manage complex go- to- market strategies.
BENEFITS
Other benefits alignment to group policy: Travel Allowance, Premium Healthcare Insurance, etc.
Monthly gross base salary
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
Deadline: 23:59 30/4/2026
APPLY NOW
