Head of Marketing & Communications

Job Title Head of Marketing & Communications
Department Marketing and Corporate Communications
Working location HCM City
Line Manager Board of Directors
POSITION OVERVIEW:
As the Head of Marketing & Communications, your responsibilities include developing and implementing a cohesive marketing plan to increase brand awareness and drive business objectives, setting current and long- term goals for key stakeholders and business units, building a digital marketing roadmap, managing all digital marketing channels to ensure brand consistency, cultivating and maintaining relationships with media and influential professionals, and designing and managing the marcom department&039;s budget..
RESPONSIBILITIES:

Ensure brand consistency in all advertising efforts and manage sensitive issues.
Measure ROI and KPIs, prepare budget, and prioritize projects
Develop and implement a digital marketing roadmap
Manage digital channels for brand consistency and engagement
Provide guidance for effective marketing events and conduct market analysis
Build relationships with media and stakeholders through PR strategies
Participate in planning objectives and track competitors&039; activities
Develop campaigns to increase customer interaction and forecast sales trends
Stay up to date with technology and monitor competition

Demonstrable experience designing and implementing successful campaigns
Strong knowledge of SEO, web analytics, Google AdWords, CRM software, and digital marketing tools
Strategic mindset with the ability to make difficult decisions
Strong leadership, communication, and analytical skills
Bachelor&039;s degree in Marketing, Communications, or a relevant field.
Proven experience in Marketing or Digital Marketing Director roles within the industry
Familiarity with web design

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-04-03 10:57:27