Head of Marketing

Job overview:
We are looking for a Head of Marketing who can take ownership of creating our marketing strategy and leading our marketing team. You and your team will plan and execute a wide variety of online and offline marketing campaigns to build awareness of our business among our target audience, help position us as a thought leader, and further grow our sales pipeline.
Responsibilities of the Head of Marketing

Other special tasks assigned by BOD.
Demand Generation: utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
Digital: be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels – LinkedIn, Twitter and Facebook.
Content Marketing: oversee through our agency, the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
Budget:manage and report on the marketing budget.
Marketing Automation: through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona’s.
Agency Management: be responsible for the output and performance of our content and digital marketing agency.
Analysis: track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.
Team Management:lead and motivate a full time marketing team.
Stakeholder Management: work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
Strategy: turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
Sales Support: support the sales team with collateral and content to help them convert more prospects.

Required skills and qualifications

Successful track record in senior marketing role and campaign creation
Excellent leadership, communication, and decision- making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets.

Preferred skills and qualifications

Prioritise candidates with backgrounds in luxury goods industry. Especially the alcoholic beverage/Cigar/Tobacco industry.
Excellent leadership and team development.
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Have 10 years of Marketing experience.
Good looking and proffesional.
Fluent English in speaking and writing.

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Cập nhật gần nhất lúc: 2024-05-12 01:00:03