Mô tả công việc
Reporting & Insights: Provide regular reports on webstore performance, including sales, traffic, and conversion rates, with actionable recommendations for optimization.
Customer Experience (UX): Continuously improve the webstore’s user experience, ensuring intuitive navigation and a streamlined purchase process for customers.
Cross- Department Collaboration: Collaborate with internal teams (e.g., marketing, operations, and IT) to align webstore activities with broader business objectives and ensure smooth execution of campaigns and promotions.
Ecommerce Campaign Management: Plan and execute webstore campaigns, from product launches to online sales, ensuring optimization post- launch.
Technical Coordination: Serve as the primary point of contact for resolving technical issues related to the webstore, collaborating closely with IT teams and external partners to ensure a seamless shopping experience.
Market & Competitor Analysis: Stay informed about industry trends and competitor activities to make strategic recommendations for improvements to the webstore.
Ecommerce Campaign Management: Plan and execute webstore campaigns, including product launches and online sales, and optimize campaign performance post- launch to achieve sales and engagement targets.
Marketplace: Collaborate with suppliers and the product team to guarantee the availability of the right stock levels for online, avoiding out- of- stock situations or excess inventory. Implement and manage the marketplace model, allowing external sellers to list and sell their products on our website. Maintain the healthy operation for marketplace activity.
Product Display & Content Management: Ensure that product information, categorization, and pricing are accurate and meet customer expectations for an optimal shopping experience.
Website Optimization: Oversee product display, site layout, and presentation to enhance conversion rates, customer satisfaction, and overall website functionality.
Performance Tracking: Analyze eCommerce metrics, including traffic and conversion rates, to identify growth opportunities and drive revenue through data- driven insights.
