Position Summary
We are looking for a highly driven and experienced Key Account Manager (KAM) to lead, manage, and grow Kimberly- Clark’s business on Ecommerce Platform. This role is responsible for developing long- term strategic partnerships, delivering sales growth, optimizing profitability, and building brand visibility on one of the most important e- commerce platforms in Vietnam.
The ideal candidate has strong experience in FMCG and/or E- commerce, excellent business acumen, and a proven track record of managing high- growth online channels.
Key Responsibilities
Account Management & Business Growth
Drive daily, weekly, and monthly performance management to achieve GMV targets.
Identify whitespace opportunities, portfolio gaps, and growth initiatives across all Kimberly- Clark categories.
Own end- to- end P&L for online platform, ensuring revenue, profitability, and market share targets are met.
Develop annual Joint Business Plans (JBP) with online platform, covering assortment, pricing, traffic, promotions, and branding.
Campaign, Promotion & Media Planning
Plan and execute key mega campaigns (e.g., 2.2, 3.3, 4.4, 9.9, 11.11, 12.12).
Optimize media spending, traffic- driving activities, and platform assets (KOLs, livestreams, visibility banners, search ads).
Collaborate closely with marketing, supply chain, finance, and e- commerce operations teams to deliver flawless execution.
Operational Excellence
Analyze sales data, traffic, conversion, and competitor benchmarking to generate insights and quick actions.
Track and optimize platform operations such as delivery, return rate, seller rating, and customer experience metrics.
Work with supply chain teams to ensure healthy stock levels, forecast accuracy, and on- time replenishment.
Relationship Management
Lead negotiations on terms, visibility packages, co- funding deals, and commercial agreements.
Build strong partnerships with Shopee category managers and cross- functional platform teams.
