ABOUT US
Leo is a professional medical skincare brand originating from the USA, dedicated to transforming beauty through science. Our skincare approach strictly adheres to scientific principles, developed in collaboration with an international team of leading doctors and renowned research institutions. Each product is designed to bring radiance to your skin, specifically for those who pursue beauty.
JOB DESCRIPTION
As the KOL Manager for Dr. Leo, you will manage relationships with Key Opinion Leaders (KOLs), develop marketing strategies, and drive brand growth through collaborations. This role involves leading marketing campaigns, managing projects, and ensuring the success of all KOL- driven initiatives. Key Responsibilities:
Measure Campaign Success: Utilize data analytics tools to assess the impact of KOL campaigns. Provide detailed reports on performance and insights for improvement.
Oversee Project Management: Plan, coordinate, and execute KOL- related marketing projects. Monitor progress, manage timelines, and resolve any challenges that arise.
Conduct Market Research: Stay informed on industry trends, social media platforms, and consumer behavior. Evaluate the effectiveness of campaigns and adjust strategies accordingly.
Expand KOL Network: Identify and recruit potential new KOLs, growing the network to meet business goals. Foster a strong, engaged community of KOLs.
Manage KOL Relationships: Build strong, long- term relationships with KOLs. Understand their preferences, target audience, and style to ensure suitable collaborations. Handle contract negotiations and monitor KOL performance throughout campaigns.
Develop and Execute Marketing Campaigns: Lead the creation and execution of effective KOL marketing campaigns. Set clear objectives, measure results, and report performance.
Support Content Creation: Collaborate with the team to develop creative content for campaigns. Ensure all materials align with brand guidelines and meet quality standards.
JOB REQUIREMENTS
Soft Skills:
Teamwork: Collaborate effectively with different departments to achieve common goals.
Adaptability: Flexible in adapting to changes and unexpected situations.
Time Management: Efficiently organize and manage tasks, ensuring timely completion of responsibilities.
Public Relations: Build and maintain excellent relationships with KOLs, partners, and team members.
Communication: Strong written and verbal communication skills; ability to persuade and negotiate effectively with KOLs and stakeholders.
Creativity: Propose innovative and unique ideas for marketing campaigns.
Technical Skills:
Social Media Expertise: Proficiency in popular social media platforms like Facebook, Instagram, TikTok, YouTube, etc., for analyzing and evaluating campaign performance.
Negotiation: Professional skills in negotiating contracts with KOLs and partners.
Data Analysis: Ability to collect, analyze, and evaluate data to make informed decisions.
Marketing Knowledge: Strong understanding of fundamental marketing concepts, particularly digital and social media marketing.
Knowledge:
Marketing Tools: Proficiency in tools like Google Analytics, Facebook Insights, and CRM software.
KOL Expertise: Deep understanding of KOL concepts, types of KOLs, and their role in marketing.
Market Trends: Keep a close watch on market trends, especially those related to marketing and social media.
BENEFITS
12 days of paid annual leave + public holidays
Opportunities to explore the e- commerce and cosmetics industries
Competitive salary + allowances, with performance- based bonuses
Salary review after 6 months of official work
Young, dynamic, and creative work environment
