Company Description:
Rising Stars Edutech (RSET) is a premier education services provider based in Ho Chi Minh City, Vietnam. We specialize in delivering online classes aimed at enhancing foreign language skills for Vietnamese students. Utilizing advanced technology, RSET ensures that quality education is accessible regardless of geographical barriers or weather conditions. With small class sizes, we foster personalized learning experiences and build strong student- teacher relationships that drive academic success.
Role Description:
As a Marketing Executive at RSET, you will play a key role in driving brand awareness and engagement, while supporting the growth and expansion of our educational services. You will be responsible for a variety of marketing activities, including content creation, social media management, advertising campaigns, and offline marketing initiatives. The ideal candidate is creative, results- driven, and passionate about using marketing to support the educational goals of RSET.
Key Responsibilities:
1. Market research & strategy
• Conduct thorough market research to understand customer needs, competitors, and industry trends.
• Assist in developing and executing marketing strategies that align with RSET’s business goals.
2. Content Marketing & creation
• Manage the content calendar and ensure timely execution of campaigns across various platforms.
• Design and create engaging marketing content, including visual assets, videos, blog posts, and other collateral materials.
3. Social media management
• Oversee and maintain the Facebook page and website, ensuring consistent messaging and branding.
• Build, manage, and grow RSET’s TikTok channel, creating engaging content to attract and retain followers.
4. Advertising campaigns
• Monitor and report on ad performance, providing actionable insights and recommendations for optimization.
• Run and manage paid advertising campaigns, optimizing performance to achieve set objectives.
• Develop advertising strategies for platforms such as Google, Facebook, and TikTok.
5. Brand awareness & lead generation
• Plan and execute offline marketing activities to generate leads, enhance brand awareness, and build relationships with potential customers.
• Support rebranding initiatives and collaborate on the SEO strategy to improve the website’s visibility and traffic.
6. Collaboration & strategy development
• Contribute to business strategy development by identifying opportunities for growth and new market segments.
• Participate in product research and testing processes, providing valuable insights for future offerings.
7. Analytics & reporting
• Continuously refine and adjust marketing strategies based on data insights.
• Track and analyze the performance of all marketing efforts, providing regular reports and analysis to the management team.
Qualifications:
1. Background Fit:
• Strong knowledge of digital marketing, social media platforms (TikTok, Facebook, etc.), and advertising strategies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1+ years of experience in marketing, preferably in the education or service industry.
2. Skill Fit:
• Proficient in designing visual content, using tools such as Canva, Adobe Creative Suite, Capcut or similar software.
• Experience with Google Ads, Facebook Ads Manager, and TikTok Ads.
• Familiarity with SEO practices and website management tools.
• Ability to analyze market trends and adjust MKT strategies accordingly.
• Excellent communication, organizational, and time- management skills.
3. Culture Fit:
• Strong sense of responsibility and accountability in managing tasks and meeting deadlines.
• A collaborative mindset, eager to work closely with other teams to achieve common goals.
• A passion for education and helping others achieve success through language learning.
• Ability to work independently, as well as collaborate effectively within a team.
What We Offer:
• On- site amenities: providing snacks and drinks to employees at the workplace.
• Competitive salary.
• Participate in social insurance, health insurance, and unemployment insurance as per labor law.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Flexibility: enjoy the benefits of a hybrid working model to balance work and personal life.
