Marketing Executive

The Marketing Executive will assist in the execution of marketing and communications strategy for our company. The following are the types of work you’ll actually perform:
Marketing

Initiate and control surveys to assess customer requirements and dedication
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Plan and monitor the ongoing company presence on digital channels (Facebook, LinkedIn, Twitter, Website, etc.)
Manage the production cycle of marketing materials; including leaflets, posters, flyers, newsletters and email campaigns.
Post marketing campaign evaluation
Monitor progress of campaigns using various metrics and submit reports of performance
Enforce and follow brand guidelines, ensuring the brand recognition grows within the target market.
Maintain and update the internal CRM (contact management) database.

Sales

Plan, organize and promote product specific events such as conferences, seminars, receptions and exhibitions; and attend where required
Analyze and monitor competitors and their marketing strategies
Review, optimize and update the corporate website to ensure maximum visibility and accessibility, ensuring visitor retention
Generate sales leads through electronic communications such as email campaigns, pay per- click adverts, social media and website optimization for all products, services
Conceive and develop efficient and intuitive marketing strategies
Keep current with professional sector news
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Conduct customer research

Project Management

Work with the team to develop marketing plans and strategies
Support all departments when required
Liaise with external contacts such as designers, print agencies and editors
Support the Marketing Manager and other colleagues in preparing budgets and monitoring expenses

Cập nhật gần nhất lúc: 2024-06-03 08:55:03