Marketing Executive (B2B Marketing)

Job Purpose:
To plan and execute marketing initiatives across both content and product marketing, with a focus on the Auto Identification Solutions (AIDC) industry. This role requires a generalist mindset, combining strong storytelling with product understanding, and a solution- oriented, customer- centric approach to drive awareness, engagement, and sales support.
Duties and Responsibilities:
Content Marketing
· Create and manage B2B content (articles, blogs, videos, case studies, whitepapers) that educates and engages target audiences.
· Coordinate and contribute to multimedia content production, including video scripting, visual storytelling, and basic editing
· Maintain a content calendar and ensure timely delivery across channels (website, social media, email, etc.).
· Build thought leadership content that positions Ricoh as a trusted solution provider in the AIDC space.
· Translate technical product features into clear, compelling messages that highlight customer value.
Product Marketing
· Support product launches and campaigns with tailored content and communication plans.
· Collaborate with sales and technical teams to understand product capabilities and customer use cases.
· Develop product messaging, value propositions, and sales enablement materials (brochures, datasheets, presentations).
· If not from the AIDC industry, demonstrate strong research capability to quickly understand product logic and customer applications.
· Conduct market and competitor research to inform positioning and messaging.
Research & Insights
· Use insights to refine content strategy and product messaging.
· Continuously research industry trends, customer behavior, and competitor strategies.
· Track performance metrics and optimize based on data.

Industry & Experience
· Experience in the Auto Identification Solutions (AIDC) industry (e.g., barcode/RFID, label printing, scanning, warehouse automation) is a strong advantage.
· If not, must demonstrate:
Proven experience in B2B content marketing or product marketing, especially in complex or technical industries.
Strong research skills and ability to quickly understand technical concepts.
Mindset & Working Style
· Solution- oriented and customer- centric thinking.
· Ability to work independently and collaborate cross- functionally.
· Strategic mindset with attention to detail.
Communication Skills
· Able to translate technical product features into clear, compelling messages.
· Strong writing and communication skills in both English and Vietnamese.
Technical & Tool Proficiency
Experience or familiarity with marketing tools such as:
· Basic HTML/CSS knowledge is a plus
· Google Analytics and other analytics platforms (for performance tracking and content optimization)
· Familiarity with website CMS platforms (e.g., WordPress, Sitecore) is a plus
· Video production tools (e.g., CapCut, Premiere Pro, or similar)

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-09-26 15:25:02