Key responsibilities
Track qualified sales conversations, sales- accepted leads, and deals influenced by marketing
Continuously refine messaging based on real sales feedback
Package services into sales- ready offers and pricing narratives
GTM & messaging (core)
Sales- enabling assets
Use ads to test ICPs, messaging, and offers rather than chasing scale or vanity metrics
Run lightweight demand experiments across LinkedIn content, email, and WhatsApp outbound messaging
Tight loop with Sales
Translate services into clear ICPs, customer problems, and value propositions
Own and produce the website, landing pages, sales decks, one- pagers, and flyers
Set up and manage small, controlled paid ad tests on LinkedIn, Google, or Meta
Demand experiments (including ads)
Measurement (simple & real)
Work closely with Sales on a weekly basis to understand objections, drop- offs, and deal outcomes
Ignore metrics that do not directly contribute to revenue
Create lead magnets such as audits, consultations, and checklists
Ensure all assets help sales start conversations and close deals
Identify what does not work and quickly iterate or stop it, while doubling down on what converts
Skills and requirements
Basic SEO/analytics knowledge (Google Analytics, keyword research).
Compensation and key benefits
Experience creating content for operations audiences (retail tech preferred).
Young, passionately curious about retail/e- commerce challenges.
3+ year B2B marketing in operations/tech space.
Bachelor’s degree in Marketing, Communications, Economics, or related field.
Exceptional writing: Fluent Vietnamese + strong English for B2B retail narratives.
Know how to use Figma or Canva
What we offer:
15 days of annual leave
13th- month salary
Annual health check- up
International, diverse work environment
Full social insurance coverage and premium healthcare benefits
Encouragement of a self- driven, results- oriented work culture
Monthly Team Outing, Company Trip, Year End Party and Events
