Marketing Executive (FMCG) (26568) [Phu Nhuan - HCM]

Coordinating and supervising all ATL, PR activities to deliver brand KPIs:- Supervising external agencies to ensure the flawless execution of ATL marketing & PR activities of assigned brands.- Communicating with cross functional teams to implement these ATL marketing & PR activities smoothly.- Analyzing the effectiveness & efficiency of designated marketing activities.- Making report and recommendations for better improvements continuously. 2. New product development:- Coordinating with internal teams and external partners from generating and refining idea to new product development steps and sales release.- Preparing the required documents of the launch/relaunch of products under global and local brands for Sales Team.- Continuously tracking the launching/relaunching progress to customize channel, regional sales requirement to date.- Making post- launch evaluation and recommendations for further growth. 3. Budget management:- Rigorously checking the Advertising enpense with agencies to ensure the spending is within budget limitation.- Monthly updating actual cost of this month and planning the estimated cost allocated for coming months. 4. Others- Keeping track of competitors&039; performance for benchmarking and taking action frequently.- Regularly visiting market to enhance understanding and update of market & competitor context.- Follow process, form as regulated in FSSC 22000 & ISO 9001:2015- Provide ad- hoc assistance when required

- Have directly led both product development and consumer campaigns
- Graduated from the University
- Experience working in FMCG companies, the FMCG industry
- Good communication in English (Upper- Intermediate level)
- No job hopper ( 2 years/company)
- At least 2 years of experience in Brand marketing, especially in Digital MKT, EC, PR activities.
- Experience:
・Implementing ATL & BTL marketing activities.
・Launching/re- launching new products or new packaging.
・Implementing consumer promotion programs.
・Executing PR activities (online news articles, features, podcasting, press conferences, etc.).

- Social/ Health Insurance according to Law- Bonus/ Salary review- Bao Viet Insurance- Union- Other benefits according to labor law- 13th month salary, year- end KPI evaluation (bonus), General health check- up, insurance, union and other benefits according to Labor Law

Cập nhật gần nhất lúc: 2025-10-11 16:55:03