This role is to support marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customer’s expectations and to build brand credibility, which includes fulfillment coordination, monthly plans, and digital assets management while executing How/Where to Win in e- commerce source of business. Besides unlocking opportunities to drive scalability Offline & Online, this role will deep dive into analysis in the FMCG channels (Hyper, Super, CVS, Pharmacy, Independent Stores, and Grocery stores) in terms of strategizing and supporting stakeholders in business decision- making.
You will play an essential role to:
Brand Marketing
• Develop and implement digital activities (TikTok/Facebook/Instagram…) to promote and deliver brand messages to target consumers.
• Internal communication through regular connections to share progress & executions.
• Develop and align promotional content supported with online and offline content throughout the shopper&039;s path to purchase.
• Develop clear activation plans by category/brand by identifying and leveraging relevant key weeks (seasonality) to win in the category.
• Deploy and improvise performance review dashboard for effective tracking to ensure KPIs are met and identify growth opportunities.
• Identify strategic business partnerships to grow together as relevant key partners and implement customer retention and loyalty programs.
• Weekly & monthly performance review/operating; what works (what to be continued) vs what doesn’t (what to be improved) using key metrics (NOP, ROI, CPM, CPE, CPC, CPV, CTR, GMV) and competitors’ activities (4Ps).
• Account development of new revenue streams with the right product assortment, enhanced visibility, and right pricing to drive conversions in the relevant channels/platforms.
Trade Marketing
• Manage the effectiveness of consumer engagement activities carried out through Sales Activation in the outlets under his responsibility.
• Monitor the execution of Retail Communication plans by third parties/activation agencies in a respective territory.
• Manage all assigned materials and equipment securely and efficiently to maximize the use of organizational assets.
• Execute all activities relating to Retail Engagement Programs in a respective territory.
• Ensure that continuous feedback is collected from the field on new market trends, channels, or any consumer & competitors’ movement within an assigned territory and update the Channel Manager on time.
• Other tasks assigned by the line manager.
• Execute the Merchandising Plan effectively for a respective territory.
• Ensure consumer pricing policy indices in the key outlets are respected and maintained.
• Constant feedback on competitive movement.
• Monitor competitor brand performance.
• Effectively manage all the Cycle activities in the outlets within a territory
• Engage and influence the retailers.
• Provide necessary information on the ROI for each outlet.
• Ensure all reports & feedback are gathered and collected and submitted on time as per cycle instruction.
