As a Marketing Executive for Water Park 365, you will be an integral part of our dynamic marketing team, contributing to the development and execution of strategic marketing initiatives. Your role will focus on creating compelling campaigns to enhance the profile of Water Park, engage target audiences, and drive patronage:
- Support in monitoring Water Park via social media channels/ flatform
- Assist in the coordination of marketing activities to leverage reach/ results as directed by Marketing Manager
- Ensure press materials, image galleries, websites, etc. updated and accurate as well as cooperate with designers.
- Monitor the performance of marketing campaigns, using analytics tools to measure success and identify areas for improvement. Provide regular reports to management.
- Create engaging and visually appealing content for various platforms, including social media, email newsletters, and website. Ensure all content aligns with the brand image and messaging.
- Assist in the creation of all marketing materials- (Guest & Internal e.g. flyers, in- room etc.) and manage the production of all resort and sales team collateral, branding and logos items ensuring all branding and company guidelines are allowed
- Monitor the progress of campaigns using various metrics and submit performance reports
- Conceive and develop effective and intuitive marketing strategies
- Support on property (attend filming and photography- both internal and external, conduct site tours when required)
- Support building a network of Influencer/ KOLs/ KOCs
- Initiate and control surveys to assess customer requirements and dedication
- Identify and establish partnerships with influencers/ KOLs/ pages, local businesses, and other stakeholders to enhance Water Park&039;s visibility and reach new audiences.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Organize and monitor advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.
- Marketing executives are involved in all aspects of marketing, including (but not limited to): planning; brand/product development; e- marketing, SEO and research.
- Develop and implement loyalty programs to retain existing customers and encourage repeat business. Utilize customer feedback to enhance offerings and improve guest satisfaction.
- Need to possess photography and videography skills (if possible)
- Develop and maintain a strong online presence for Water Park through effective digital marketing strategies. This includes managing social media accounts, website content, and work with Digital Marketing regarding to online advertising
- Monitor, analyze and communicate PR results on a monthly basis
- Coordinate, and promote events hosted by Water Park, ensuring maximum attendance and positive guest experiences.
- Produce and submit PR, Marketing and social media activity report
- Collaborate with event teams and vendors/ agency to optimize promotional opportunities.
