About TASCO Auto
Rebranded in 2024, TASCO Auto (formerly SVC Holding) is Vietnam&039;s leading automotive force, with 86+ showrooms featuring top brands like Toyota, Ford, Hyundai, and Volvo. With 13.5% market share and over $1 billion in revenue, TASCO Auto continues to innovate, offering extensive opportunities in car sales through our subsidiary, Savico. Join TASCO Auto as we shape the future of Vietnam&039;s automotive industry!
Position Overview
As a Marketing Manager, you will oversee the implementation of TASCO Auto’s marketing strategies, focusing on brand communication and trade marketing initiatives. This role requires a results- driven leader with strong expertise in the automotive industry to deliver impactful campaigns that drive customer engagement and business growth
Key Responsibilities
Marketing Strategy Execution
- Conduct market analysis to align marketing plans with market trends and business goals.
- Execute marketing strategies across digital marketing, content creation, PR, CSR, and trade marketing.
- Ensure consistent and impactful brand messaging across all customer touchpoints.
Digital Marketing & Content Management
- Oversee content creation to ensure alignment with the brand&039;s identity and audience preferences.
- Track and optimize campaign performance using data analytics.
- Manage digital campaigns on social media, search engines, and email platforms to boost brand visibility and customer engagement.
Public Relations & Corporate Social Responsibility (CSR)
- Build and maintain strong relationships with media outlets, influencers, and key stakeholders.
- Support CSR initiatives to enhance TASCO Auto&039;s community impact and reputation for sustainability.
- Handle media inquiries and manage communication strategies during crisis situations.
Trade Marketing & Event Management
- Plan and execute promotional campaigns, automotive events, product launches, and roadshows.
- Oversee indoor and outdoor advertising, ensuring a consistent and engaging visual presence.
- Work closely with dealerships to deliver successful on- ground activations.
Team Collaboration & Performance Tracking
- Track campaign performance metrics to drive continuous improvement.
- Collaborate with sales, product, and creative teams to align marketing efforts with business goals.
- Manage marketing budgets effectively, ensuring campaigns are delivered on time and within budget.
