Marketing Manager

Key ResponsibilitiesMarketing Strategy & PlanningDevelop and implement Home101&039;s overall marketing strategy across both digital and offline channels.Identify customer segments, value propositions, and key messaging to strengthen Home101&039;s brand presence.Prepare and manage the annual marketing plan and budget in alignment with company goals. Agency ManagementSelect, brief, and manage third- party marketing agencies handling digital, branding, and offline marketing activities.Set KPIs, deliverables, and timelines for all agency partners and follow up with them to ensure all KPIs, deliverables and timelines are achieved.Monitor agency performance, ensuring quality and ROI across campaigns.Review and approve all creative, media, and content outputs before marketing campaign or events. Digital Marketing OversightOversee paid advertising (Google Ads, Facebook, TikTok, YouTube, Zalo OA etc.), SEO, social media, content marketing, and app- based campaigns.Ensure digital marketing aligns with Home101’s tone, objectives, and customer journey.Track online campaign performance using analytics tools and recommend optimization strategies. Offline & Field MarketingPlan and execute offline marketing campaigns in residential projects, malls, public spaces, and community areas.Coordinate events, activation drives, and partnerships with residential developers and local communities.Ensure branding materials, displays, and printed collaterals maintain consistent design and messaging. Brand Development & CommunicationBuild and maintain a strong, trustworthy, and modern brand image for Home101.Ensure consistent branding across all communication channels — online, offline, and customer- facing materials.Collaborate with internal teams for PR, promotions, and seasonal campaigns. Performance Tracking & ReportingDefine and track key marketing metrics: leads, conversions, brand visibility, and customer engagement.Conduct monthly marketing performance reviews and present data- driven insights to management.Continuously analyze competitor and market trends to improve marketing effectiveness.Continuously monitor and analyze online feedbacks/reviews about the company to understand the improvement areas and share with internal stakeholders for learnings & improvements.

Qualifications & Skills

Excellent communication and presentation abilities in both Vietnamese and English.
Strong analytical, strategic thinking, and project management skills.
Strong understanding of digital marketing tools, analytics, and campaign management.
Creative mindset with an eye for detail and brand consistency.
Good Computer skills and working knowledge of Microsoft Office (Word, Excel, PowerPoints) is mandatory.
University degree in Marketing/Sales, Business Administration, or a related field (MBA preferred).
Experience in managing external marketing or advertising agencies.
5–8 years of total experience in marketing management, with at least 2 years as Marketing Manager.

Gross salary per month 20- 26 million VND.Additional KPI based Commission every month, based on KPI based targets.Social, Health, Unemployment Insurances.Annual health checkup.13&039;th month salary in January (only after completing minimum 6 months in the company by 31&039;st Dec and at company&039;s discretion).Yearly performance review and increments (eligible after completing minimum 6 months in the company by 31&039;st March and depending on candidate&039;s & company&039;s performance).Company&039;s provided laptop and Mobile Number (for company&039;s work use).Motorbike cost reimbursement for company work (based on actual usage and except transportation from home to office & office to home).Opportunity to become a core team member of a brand- new, technology driven prop tech start up in real estate agency business in Vietnam and be part of the growth in coming years.Why Join Home101Strategic Leadership Role : You&039;ll be the key person defining Home101&039;s marketing direction and brand identity in Vietnam.High- Impact Work : Your ideas will directly influence user acquisition, engagement, and overall business growth.Collaborative Ecosystem : Work closely with external agencies, tech, and operations teams to execute smart marketing strategies.Opportunity to Build a Brand : Be part of a young, ambitious company transforming how people manage homes and real estate.

Cập nhật gần nhất lúc: 2025-10-09 17:55:03