Job Description:
Strategy & Execution:
Develop and execute initiatives to drive followers across streaming services, including YouTube subscribers, Spotify followers, and more.
Develop and execute audience growth and engagement strategies that drive awareness and consumption of music products domestically and internationally.
Develop, create, and implement comprehensive Marketing & Communication plans for DAO Music Entertainment&039;s artists and music projects, including online and offline activities.
Build and manage the company&039;s multi- platform media channels, including official channels, fan communities, and artist channels.
Partnerships & Collaborations:
Build and maintain relationships with strategic partners, including music platforms (Spotify, Apple Music, Zing MP3, TikTok, etc.), media agencies, influencers, and other stakeholders.
Proactively identify and collaborate with artists, content creators, and influencers to develop creative and effective marketing campaigns.
Negotiate and execute collaborative campaigns to support platform initiatives and maximize promotional opportunities for artists.
Management & Analysis:
Manage marketing budgets and allocate resources effectively.
Stay informed about digital trends, new technologies, and social media user behavior to identify new and innovative marketing opportunities and solutions.
Track, analyze, and report on the effectiveness of marketing campaigns.
Analyze and audit media channels to ensure optimal performance, coordinating with other teams to optimize and update content (profile optimization, lyric syncs, etc.).
Drive e- commerce success through social media and websites.
Content & Communications:
Help establish the online tone, branding, and presence of each artist, telling their story and bringing their vision to life online.
Manage strategy, rollout, and content distribution across company and artist channels.
Apply best practice guidelines and utilize various social media platforms and tools to educate and mentor artists in developing their online profiles.
Identify content, community, and creator/influencer collaboration opportunities for artists.
Assist the communications team with various tasks, including phone interviews, press mailings, and industry news research.
Requirements:
Excellent organizational and time management skills.
Ability to maintain confidentiality.
Knowledge of Vietnamese and English.
Strong communication and interpersonal skills.
Minimum 2 years of experience as a marketing manager at media, entertainment, and music companies
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Attention to detail and accuracy.
University degree in economics, commerce, marketing.
In- depth knowledge of Digital Marketing Tools (Facebook, Google Ads, SEO, Analytics, Email Marketing, Youtube...), Data Analytics, CRM.
Experience in the music or entertainment industry.
Ability to work independently and as part of a team.
Benefits
Participate in monthly company activities.
Provided with necessary work equipment (if needed)
Work in a dynamic, creative, and professional environment.
Work with a young, passionate, and enthusiastic team dedicated to work and music.
Performance- based commission bonus for each project.
Working time: 10 A.M- 6 P.M from Monday to Friday
Working place: AP Tower, 518B Dien Bien Phu Street, Ward 21, Binh Thanh District, Ho Chi Minh City.
