Marketing Specialist

Develop and Manage Marketing Strategy

Conduct market research, analyze competitors, and identify customer needs to propose appropriate marketing strategies.
Collaborate with the Marketing Manager to develop and implement the overall marketing strategy for real estate projects.
Manage the marketing budget, monitor and evaluate campaign performance through KPIs, and provide periodic reports to the Marketing Manager.

Execute Marketing Activities and Campaigns

Apply market insights to adjust marketing strategies and enhance campaign effectiveness.
Supervise the creation and distribution of marketing materials, including digital marketing campaigns, social media content, and project- related promotional activities.
Ensure consistent messaging across all marketing channels and materials.
Conduct market research to identify trends, customer demands, and competitive landscape for project products.

Project Brand Management

Strengthen brand awareness and positioning of project products in the market through effective brand management and promotional activities.

Stakeholder Collaboration

Ensure all marketing and communication activities comply with legal regulations and company policies.
Work closely with agencies, service providers, and media partners to ensure effective execution of marketing and PR activities.
Coordinate with internal departments such as Sales to ensure consistency in communications and support marketing campaigns.

Education & Experience

Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
Minimum 4 years of experience in Marketing, preferably in the Real Estate industry or similar sectors.

Knowledge, Skills & Competencies

Strong collaboration skills with external partners and internal departments.
Analytical ability to interpret data and make strategic decisions based on results.
Skills in planning and executing marketing strategies, content creation, and media channel management.
Strong knowledge of marketing, market research, and brand management.

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Cập nhật gần nhất lúc: 2025-11-06 16:35:03