Key Responsibilities
Audience Targeting: Develop a deep understanding of target audiences, utilizing segmentation and demographic research techniques to refine campaign targeting.
Budget Management: Effectively allocate and manage marketing budgets across channels to optimize spend and maximize return on investment.
Collaboration: Work closely with content, design, and other marketing team members to ensure cohesive messaging and seamless campaign execution.
Market and Trend Analysis: Stay abreast of the latest digital marketing trends and best practices. Conduct market research to identify new opportunities and competitive strategies.
Data- Driven Optimization: Leverage analytics tools (e.g., Google Analytics) to track campaign performance, identify trends, and implement data- backed optimizations to enhance KPIs such as CPC, CPA, and ROAS.
Campaign Development and Execution: Design, implement, and manage performance- based marketing campaigns across multiple digital channels, including paid search (SEM), paid social (Facebook, Instagram, etc.), display advertising, and affiliate marketing.
Qualifications
Adaptability: Comfortable working in a dynamic environment and ability to adapt to changing marketing strategies.
Technical Skills: Proficiency in web analytics tools (Google Analytics), bid management platforms, and ad serving technologies.
Analytical Skills: Strong analytical mindset with the ability to interpret data, extract actionable insights, and optimize campaigns accordingly.
Communication: Excellent written and verbal communication skills, ability to present data and insights clearly.
Experience: 2+ years of proven experience in performance digital marketing, with a demonstrated history of successful campaign results.
Channel Proficiency: In- depth knowledge of paid search, paid social, display advertising, and other relevant digital marketing channels.
Desired Skills
Experience with marketing automation tools (e.g., HubSpot, Marketo).
Experience in the finance or investment sector.
Basic understanding of SEO principles.
Job Benefits
Be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies.
Be a member of Anfin’s esport club and Badminton club.
Bonus for the referral program, birthday, teambuilding,...
Opportunity to learn about financial literacy from industry experts to build an integrated brokerage offering a variety of asset classes.
Company events such as International Women&039;s Day, Vietnamese Women&039;s Day, Christmas, Company trips, and year- end parties.
