Performance Marketing Executive

Job Description:
As a Performance Marketing Executive, you will be responsible for developing, managing, and optimizing digital marketing campaigns. Your expertise in WordPress and performance marketing will be key to creating high- converting landing pages, analyzing data, and implementing solutions that drive measurable business growth. Knowledge of HTML, CSS, JavaScript, and additional programming languages is an advantage, enhancing your ability to troubleshoot, customize, and optimize the marketing tech stack.
Key Responsibilities:
- Conduct A/B and multivariate testing to enhance ad performance and user engagement.
- Monitor and analyze campaign performance metrics, generating insights and data- driven optimizations to improve ROI.
- Utilize WordPress to create and maintain high- performance landing pages aligned with marketing objectives.
- Collaborate with content, design, and product teams to build compelling web pages and user flows that maximize conversions.
- Set up tracking through tools like Google Analytics, Google Tag Manager, and platform- specific pixels for effective conversion tracking.
- Plan, execute, and optimize PPC and media ad campaigns across platforms, including Google Ads, Facebook Ads, and other digital media channels.
- Stay informed on digital marketing trends, industry best practices, and emerging ad technologies.
- Regularly report on key performance metrics (e.g., CTR, CPA, CPC) and provide actionable insights to stakeholders.

Qualifications:
- Bachelor&039;s degree in marketing, Web Development, or a related field (or equivalent experience).
- Proficiency in HTML, CSS, and JavaScript; experience with other programming languages is a plus.
- Fluent in English
- Ability to manage multiple campaigns and projects in a fast- paced environment.
- Proven experience in digital marketing and ad management with a strong portfolio of successful campaigns.
- Excellent communication skills and team collaboration.
- Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other tracking tools.
- Advanced skills in WordPress, including building and customizing landing pages for marketing campaigns.
- Experience with A/B testing and data analysis to drive optimizations.
Preferred Skills (Advantage):
- UX/UI design knowledge to enhance user engagement.
- Google Ads, Facebook Blueprint, or other digital marketing certifications.
- Familiarity with additional marketing automation tools (HubSpot, Marketo).
- Knowledge of SEO and content marketing strategies.

Free Flow Snacks & Drinks
Máy tính xách tay
Festive Seasons and Birthday Celebration
Mobile Phones, Laptops Provided
Hoạt động nhóm
Căn- tin

Cập nhật gần nhất lúc: 2024-12-08 23:35:02