RESPONSIBILITIES:
PR & Crisis Management
· Develop and enforce crisis- communication protocols; lead immediate response actions for any incident affecting corporate reputation.
· Conduct after- action reviews and maintain continuous improvement of crisis readiness.
· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.
· Train leadership and key teams on crisis communication and media interaction.
· Serve as the primary liaison for crisis escalation and decision- making with senior leadership.
Corporate & Brand Communications Strategy
· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.
· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.
· Prepare high- quality speeches, press releases, talking points, Q&A, and crisis responses for executives.
· Provide strategic communication counsel to business units and senior management.
· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.
Social Media & Digital Engagement
· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.
· Analyze platform performance through data- driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.
· Conduct social listening, track sentiment data, and execute rapid- response tactics when required.
· Oversee multi- platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.
Event & Reputation Experience Management
· Manage vendor sourcing, budgets, contracts, and on- site execution to ensure premium brand representation.
· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.
· Create annual event roadmaps aligned with marketing and business objectives.
· Conduct event performance evaluation and implement improvements.
Brand Identity & Physical Touchpoints Governance
· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.
· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.
· Lead periodic audits to ensure consistent brand experience across all properties.
