Educational Background:
Advanced qualifications or certifications in digital marketing, strategic communications, or brand management are a plus.
Degree in Journalism, Communications, Public Relations, or a related field from a reputable institution (preferably with a specialization in science or technology reporting).
Experience:
5+ years of experience in public relations or journalism, particularly in technology- focused sectors such as biotech, blockchain, or AI.
Ability to create compelling narratives and foster community engagement through strategic content initiatives in rapidly evolving tech industries
Strong experience in managing media relationships and communicating complex technological topics in an engaging and accessible manner.
Proven track record of successful PR campaigns, storytelling, and media coverage within the technology space.
Technical and Analytical Skills:
Deep commitment to LIFE AI’s core values and ethics, with enthusiasm for shaping narratives that highlight the transformative potential of Web3 and cutting- edge technologies.
Demonstrated capability to analyze media trends and audience behavior to inform strategic PR decisions and adapt campaigns effectively.
Proficiency in PR tools and platforms for media tracking, analytics, and relationship management (e.g., Google Analytics, Google Trend, and media/press release monitoring tools).
Expertise in crafting and optimizing content for various channels, including press releases: Global New Wire, EIN Presswire..., blogs, social media, and traditional & local media outlets.
Strong media relations skills with a proven ability to craft compelling, audience- specific messages that drive engagement and positive coverage.
Communication Skills and Narrative Development:
Excellent writing and verbal skills, with a proven track record of crafting compelling stories and persuasive narratives that enhance LIFE AI engagement.
Skilled in leading communications teams, fostering a collaborative and innovative environment, and managing stakeholder interactions effectively.
Leadership, Organizational Skills, and Cultural Fit:
Strong commitment to LIFE AI’s ethical standards and values, with a passion for advancing personalized health technologies.
Exceptional project management abilities, capable of handling multiple projects efficiently.
Proven leadership in strategic planning and execution of branding and PR initiatives.
Travel and Availability:
Join LIFE AI and steer our brand through the thrilling world of genomics, impacting how personalized health solutions are perceived and embraced worldwide. Be the Sole Navigator in a journey of scientific discovery and public engagement.
Willingness to travel as required for product launches, press releases, and other brand- related events.
Availability to handle communications and PR issues beyond standard work hours, if necessary.
