MAIN ROLES:
This position will be in charge of Content Marketing Strategy, Media/ Press/ Celebs/ KOLs/ Stylist relationship management and Marketing activities for Brands RESPONSIBILITIES:
Communication Plan & Content Marketing:
• Writing and editing PR articles, press releases.
• In charge of Communication Plan. • Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ...
• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.
• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:
• Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested.
• Building strong working relationships with members of the press and digital media. • Writing and distributing press kits to targeted media
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.
• Participating in event management, including launching events, press conferences, and promotional events.
• Liaison with the press to communicate messages from the brand.
• Manage PR aspect of a potential crisis situation.
• Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences
• Promoting news stories and new products / collections/ features of the brands to the media
Marketing activities:
• CRM – Loyalty execution (VIP Birthday treatment,…)
• Special program with bank, mall/department store, etc.
• Promotion activity
• Activation in store 4. Other Admin tasks:
• Deliver reports, analysis, and other tasks as requested
• Communicate between partners and team to complete contracts, billings, etc
