Product Markting Manager

As a Product Manager, you will be a key driver in bringing our medical devices to market and ensuring their success. This role requires a blend of analytical skills, strategic marketing expertise, and strong technical knowledge to effectively manage product lifecycles, from market research to go- to- market execution.
Key Responsibilities
Market Research & Analysis

Compile and evaluate sales performance across different markets and accounts.
Analyze market trends and size, and conduct comprehensive competitive analysis on products, business strategies, and marketing to support product strategy development.
Create comprehensive and in- depth reports of market and competitor insights on a quarterly and annual basis.

Product Marketing Strategy

Manage and update all marketing materials and sales tools.
Build holistic marketing programs for strategic product lines, executing campaigns to enhance product awareness and market presence.
Present and introduce products at industry conferences, seminars, or on- site events at client facilities.
Support the sales team with training, new technique development for customers, and assist with collaboration and sponsorship programs.
Develop annual marketing plans for each product, detailing activities and managing the corresponding budget.

Go- To- Market (GTM) Execution

Support the development of the GTM plan, including market entry strategy, pricing policy, sales forecasts, marketing & sales collateral, and promotional activities with budget allocation.
Master product knowledge, indications, and new techniques to effectively train the sales team.
Research real- world usage demands for new products in the Vietnamese market and develop a pre- feasibility report before launching.

Internal Collaboration

Coordinate with relevant departments to execute assigned tasks and functions.
Support company cultural activities and events, such as team- building, mid- year/year- end reviews, and family day.

Proven experience as a Product Marketer or Product Manager, preferably in a medical device industry.
Fluency in English (both written and verbal) is a must.
A Bachelor&039;s degree in Marketing, Business Administration, or a related field is required.
Demonstrated experience in a full product launch cycle, from planning to execution.

Laptop, Phụ cấp, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-11-27 07:40:02