Senior Brand Manager

Own and develop brand strategies (customer portrait, brand positioning, and brand identity)
Track brand TOMA in terms of brand positioning, manage brand identity and consistency
Develop brand positioning and brand assets for Sendo Farm
Keep sharpening the foundation of the new brand (customer portrait, brand positioning, and brand identity)
Keep understanding customers and the market by conducting scheduled research
Lead hero campaigns per year to increase brand awareness
Collaborate with Business, Partnership, Tech & Finance to build up and deploy the brand marketing plan (positioning, initiatives, budget planning)
Lead and conduct hero campaigns per year
Develop and deploy monthly brand initiatives, promotion campaigns
Lead Campaign Execution & Optimization
Develop and execute 360 degree marketing campaigns (ATL/BTL/digital) with compelling storytelling and consistent brand voice and brand key
Increase brand visibility coverage in the OFFLINE STATION network
Track campaign ROI and continuously optimize for impact
Build integrated marketing communications and complex marketing programs
Collaborate with the Business & Sales teams to manage a series of offline activations in new areas of business – a NEW BRAND focus
In charge of Media and Social- related scope
Grow and inspire Brand team
Manage Brand risks
Develop a brand risk management process
Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity

Having experience in Trade Marketing is preferred
Demonstrated ability to deep- dive in understanding the product, Company business, and customers
Strong at brand management, consumer understanding, creative and strategic knowledge
Excellent in written and verbal communication skills (both in English and Vietnamese)
Leadership that uplifts- you help your team grow, feel heard, and do their best work
History of teamwork and willingness to roll up one&039;s sleeves to get the job done
Ability to do quantitative analysis and problem- solving efficiently
Strong project management skills
At least 5 years of strong brand management experience, ideally from retail industry
Ability to travel as necessary

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-08-22 03:40:02