Senior Brand Manager

Advertising & sponsorship:

Following up the execution of the campaigns to have proper actions, if any.
Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities.
Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers.
Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.
Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.
Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.
Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective

Brand development

Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.
Lead innovations and renovations
Compiling guidelines for using POS of brand according to each corresponding channel, and location.
Cooperating with Technology Section in designing new packaging such as new labels, new pack types.
Analyzing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers&039; requirements.

Knowledge of professionally advertising, culture and sociology
University degree in Business Administration, Economics, Marketing
Strong analytical and problem- solving abilities.
At least 5- year working experience in the relevant field in beverage industry or FMCG
Conversant with spoken and written English and PC such as all Microsoft Office and Photoshop
Analytical thinking and creative thinking, open- minded and enthusiasm
Good communication, negotiation and presentation skills
Fluent in English.
Ability to work independently and as part of a team.

Multiple career opportunities to rotate within Functions or cross- functions.
Annual team building, Town hall, YEP
Working hour: from Monday to Friday (8h00- 12h00,13h00- 17h00)
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
A diverse and open working culture, where your true identity is celebrated.
Flexible benefit voucher
Performance bonus (estimated at least 3 months) and 13th month salary bonus
Be a part of our sustainability journey in Brewing the Better Vietnam.
Annual leave: 18 days/year
Performance appraisal twice a year to guarantee constructive feedback
Bao Viet Insurance for employees and family
80% lunch in canteen
Gift for special holidays and sponsor traveling ticket in Tet Holiday

Cập nhật gần nhất lúc: 2025-09-19 15:20:02