Senior Digital Marketing (Education)

Responsibilities
Marketing

Analyze digital campaign data and generate comprehensive reports on campaign performance.
Support lead generation opportunities and customer management by developing, evaluating, and managing customer journeys, including drip campaigns in MS Dynamics 365.
Generate ideas and create landing pages, contact forms, and blog posts to enhance the company’s website.
Create landing pages, contact forms, and blog posts to enhance the company’s website.
Manage the website and social media accounts, including content creation, design, scheduling posts, and engaging with followers.
Analyze and interpret data from digital marketing efforts to optimize campaigns and improve ROI.
Conduct keyword research and optimize website content for search engines (SEO).
Report on KPIs and present insights to the team and management.
Perform any additional tasks as needed.
Manage the company’s digital channels: Facebook, Instagram, TikTok, Website, and other digital platforms to ensure they are up- to- date and on- brand.
Review analytics to identify strategies and opportunities to drive digital traffic to the company’s website.
Design marketing materials that align with the purposes and target audience of marketing campaigns.
Plan and manage the budget for digital advertising campaigns.
Analyze current market trends and predict future trends to facilitate digital campaigns and communications.
Develop and implement digital marketing campaigns across various channels such as SNS (Instagram, Facebook, TikTok, YouTube) and Google Ads.
Collaborate with Education Counsellors to build the student network, recruit students, and promptly address their inquiries.
Other tasks as directed.

Collaboration

Maintain excellent communication with other marketing team members to design, create, and implement digital content and advertising campaigns.
Work effectively in a multilingual and multicultural environment.

Qualifications

A minimum of 3+ years of experience in a digital marketing role.
Strong proficiency in digital marketing execution – SEO, SEM, Google AdWords, and social media.
Basic design skills using Canva or similar design platforms.
Ability to work well with team members from different cultures in English.
Basic skills in video editing using editing software.
Strong proficiency in Google Analytics and web analysis tools, with the ability to summarize key data to improve customer engagement and conversion.
Strong analytical and organizational skills.

Other Requirements

Self- motivated individual comfortable working in a fully remote environment.

Remote
Allowance

Cập nhật gần nhất lúc: 2024-08-31 18:45:02