Market Research & Forecast
• Regularly update new trends / information in the market in order to timely adjust Marketing;
• Conduct qualitative and quantitative surveys / research to understand target customer needs;
• Admissions strategies / plans.
• Collect market information to identify market needs, target markets, new markets;
Brand Management
• Build up, manage and produce content to maintain the school‘s official communication channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...
• Responding to information that parents sent to Marketing- managed social media platforms;
• Build, manage & operate website: Update school activity news, optimize users experience, make plans and execute to promote website rankings through keywords (SEO).
• Support line manager to define market segmentation, target customer identification and brand positioning;
• Participating in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);
• Consulting & managing the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc.
• Support to identify and handle communication crises (if any).
• Resolving trademark- related legal issues;
• Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions;
Formulate strategies, plans and deploy intergrated marketing activities for enrolment
Participate in building communication themes throughout the school year using external or internal resources;
Participate in defining strategy and plan multi- channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school.
Implement marketing activities on digital platforms:
+ Build up media content and images according to brand identity to promote school‘s
utstanding activities and features.
+ Select the form/channel to approach and deploy advertising activities: Facebook, Google,
SEM, Native ad, Community group, advertising through email, electronic newspaper,...
+ Track results of advertising activities and continuously have appropriate optimization plans:
Change the communication channel, change the way ads are run, change the image/content,...
Implement traditional marketing activities:
+ Moderate the production of publications serving traditional marketing activities and
enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
+ Deploying activities: Outdoor advertising, on- site advertising, printed newspapers,
magazines, television stations.
Management of communication activities (including communication activities of all other
departments)
Synthesize and store all school communication content throughout the school year.
Check and approve the style, presentation and part of the communication text sent from the official communication channels of UTS;
Event organization
• Planning, budgeting and organizing marketing events;
• Participating in/hosting sponsored events;
• summer program,etc.
• Planning, budgeting and organizing Admission events;
• Support the organization of school‘s general events: Opening ceremony, closing ceremony,
Filming, designing and censoring publications/products for school- wide operation
• Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning tools, etc.
• Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit insurance card, signboard system, etc.
• Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)
General missions of management and administration
• Support other departments in fulfilling school- wide tasks when required;
• Organize, manage and archive department‘s document, information & data;
• Consult and offer professional solutions under functional units;
• Prepare reports relating to department functions & and duties;
• Other tasks diretly assigned by the Board of Directors.
