General Scope
Senior Marketing Executive responsible for marketing activities in the F&B and Hospitality sector, with a role in implementing campaigns/ marketing activities to enhance the credibility/brand recognition of the brand, thereby optimizing the business efficiency of the brands.
Responsibilities
Propose ideas and implement marketing activities:
Analyze market trends, customer behavior, and competitors to identify development opportunities.
Provide comprehensive communication solutions across channels to promote the brand, promotional programs, and Unique Selling Propositions (USPs) of Kyo Watami restaurant or other F&B brands within the group.
Brand Management:
Direct the brand image and collaborate with designers to create operational and advertising materials (social media posts, flyers, menus, posters, videos, vouchers, etc.).
Ensure consistency in building a cohesive brand across platforms.
Maintain and enhance brand image and positioning in the market.
Digital & Social Media:
Collaborate with digital marketing to implement advertising campaigns on digital platforms.
Manage, plan content, and execute detailed posts on the brand&039;s social media channels.
Partnerships & collaborations: Seek collaboration opportunities through suppliers, local businesses, trade associations, and consumer associations for business activities in the F&B/Hospitality sector.
Promotions: Regularly research and update market information to stay abreast of trends, understand customer preferences, and assess the competitive landscape to propose suitable promotional program ideas.
Customer engagements:
Monitor and evaluate customer feedback to propose optimal solutions for enhancing the experience and improving customer satisfaction when visiting the restaurant.
Research and develop customer loyalty programs and policies to build brand loyalty.
Budget Management: Optimize the allocated budget, ensuring optimal ROI to increase revenue efficiency for the restaurant.
Other scopes assigned by line manager.
