Senior Portfolio Manager

Brand Campaign BTL

Play bridging role between brand team and trade marketing team to translate campaign concept into channel activation plan for consistent scalable consumer and shopper experience.
Reassure Campaign master KVs are well adapted in line with guidance / playbook across touch points

Brand Iconicity and Channel special projects
Play bridging role between brand design/ iconicity team and trade marketing, procurement, sales and global brand team to drive consistency in brand iconicity at worldclass standard, effective alignment across stakeholders and enable OTIF delivery of commercial team as plan in balance with target budgeting

Brand posm, amenities, visibility, uniforms for permanence
Specific special branding projects in channels
Consult in BU/ Outlet / location selection criteria and the selections.

Renovation and promotion lead
Lead the development and collaborate with supply chain and commercial team implementation of conceptualized consumer promotion and limited- edition delivering brand Job- to- be- done, project delivery OTIF and the fully achievement of set business case KPIs.

Develop promotion concept or adapt Campaign concept into limited pack
Liaise with trade marketing and sales team and consult with finance business partner to build bottom- up business cases

Drive the whole process of NPI for project in charge from ideation through implementation and post evaluation and share the learnings across organization for continuous improvements.
Innovation & renovation commercialization in channels

Track BU performance on monthly basis vs. target setting to suggest adjustive/ accelerative actions
Mobilize the whole sales team to build product availability, visibility, trial at point of purchase

BU championship
Play as key bran team contact point for annual, quarterly brand commercial planning, performance tracking and forecast accuracy

Market & category understanding
Risk mitigation and crisis management with transparency, street smart and compliance.
Balance of Big picture and details, idea advance and execution complexity
Performance and execution ownership and ability to drive diverse stakeholders toward effective alignment
English proficiency
Bachelor&039;s degree
At least 10- year experience in brand building, commercializing innovation/ renovation, has decent experience or great willingness to work in BTL area. Preferred FMCG experience.
Experience in development of team to achieve high performance.
Clear and sharp in thinking and articulating his/ her thought
Strong business acumen and brand profitability and strategic thinking and planning
Ability to travel frequently as required for business operations.

Flexible benefit voucher
Multiple career opportunities to rotate within Functions or cross- functions.
Annual leave: 18 days/year
A diverse and open working culture, where your true identity is celebrated.
Performance appraisal twice a year to guarantee constructive feedback
80% lunch in canteen
Be a part of our sustainability journey in Brewing the Better Vietnam.
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
Working hour: from Monday to Friday (8h00- 12h00,13h00- 17h00)
Gift for special holidays and sponsor traveling ticket in Tet Holiday
Bao Viet Insurance for employees and family
Performance bonus (estimated at least 3 months) and 13th month salary bonus
Annual team building, Town hall, YEP

Cập nhật gần nhất lúc: 2025-09-19 15:20:02