Senior Staff, Marketing - Cosmetic Brand

Purpose
・Create & execute marketing strategy of product line brand in charge
Strategy Structure: Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub- line)
・Create & execute Product Line Brand strategy in line with Brand strategy to contribute to increment of Brand value (Brand presence)
Scope
Financial
・TCR(vs BGT)
・ROI (Manage MKT expense)
・Net sales (vs BGT, vs PY)
・Business Profit (vs BGT, vs PY)
Non- Financial
・Brand Score (vs BGT, vs PY)
・Progress of Mid- term Strategy
・MK Share (vs BGT, vs PY)
Decision- Making
・Create & execute marketing strategy of product line brand in charge
・Create & execute Product line brand strategy in line with brand strategy to contribute to increment of Brand value
Operating network
External
- Media/ Research agency
- Authority
- 3PL Supplier
Internal
- PD/CCC/Sales
- Legal / QA
- Finance / Purchasing
- Japan HQ
- Supply chain
Area of Responsibility
Business Strategy (incl. mid- term strategy):
- Create & execute Business Strategy in line with corporate strategic direction
- Deeply understand Company technology, direction and market movement for decision of business strategy
- Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
Brand Strategy:
- Create sales supporting information materials (Brand strategy) on time
- Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
- Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
- Execute and analyze Brand health check
Product Line Brand Strategy:
- Create & execute Product line Brand strategy (Management of sub- line)
- Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
- Create sales supporting information materials (product line brand strategy) on time
Marketing Strategy:
- Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)
- Create and execute MK campaign in collaboration with sales team
- Create & execute Marketing strategy
- Create & execute communication plan (IBC) through all the touch- point (product, shop- front, ATL and BTL)
- Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
- Build up strategy by analyzing 3C, 4P
- Create BTL ideas including communication claiming & AW of POSM
Consumer / Competitor / Channel Understanding:
- Analyze Brand Power Survey and develop plan to foster brand
- Analyze channel situation and propose appropriate action
- Conduct research for understanding consumers
- Analyze competitor situation and create attractive positioning
TCR contribution:
- Initiate and promote plan to contribute to company profit through TCR idea
Coaching:
- Coach other marketing members (Subordinates)
Paper work:
- Proceed paper work related to MK investment for financial purpose
- Prepare some mandatory documents related to MK campaign / New Products
- Paper work for smooth operation among departments related to MK activity
Other:
- Do assignment from direct superior

Minimum requirements
- Education: At least Bachelor’s Degree, a certain level of English skill (all the tasks done in English)
- Job- related experience:A certain level of Brand management, Brand strategy and Marketing
- Business understanding:Good knowledge of key consumer insights based on qualitative and quantitative data.
- Specific knowledge:Skilled in brand management & marketing. Presentation Skill.
- Other requirements:
Keep trying to increase knowledge. Respect others and contribute to team- work.
Willing to share all the knowledge with others. Communicate with others with smiling
Proactive, Enthusiastic and Passionate mind set

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-09-05 06:50:02