Trade Marketing

Partnership Development & Channel Management

Identify and secure partnerships with:
Insurance companies (especially with health benefit plans)
Fitness centers, gyms, yoga studios
Corporate wellness programs (HR departments)
Develop joint marketing programs and health screening campaigns with partners.

Doctor Referral Program & Online Booking Partnerships:

Manage monthly reconciliation and commission payments to ensure accurate compensation for referral partners.
Introduce, formalize, and maintain referral partnerships with individual doctors and clinics to drive patient traffic to ACC.
Coordinate and implement on- site “Flat Feet Screening” programs with selected strategic partners, and oversee result tracking and follow- up.
Establish and manage contractual agreements with online booking platforms that refer patients to ACC.

Event & Activation Planning

Organize participation in corporate health fairs or industry expos.
Plan and execute B2B health talks, workshops, and on- site assessments.
Track ROI of events based on lead generation and conversion.

POS and Collateral Development

Design and distribute in- clinic and partner- location materials:
Branded referral pads for physicians
Brochures, posters, standees, QR code displays
Ensure brand consistency across all trade- facing materials.

Performance Tracking and Reporting

Optimize trade promotions based on patient acquisition cost and retention metrics.
Provide monthly reports on channel performance and partner ROI.
Monitor partner- generated patient traffic and conversion.

Internal Coordination

Work with clinic managers to ensure execution of on- ground activities.
Collaborate with marketing team for alignment on brand messaging.
Coordinate with operations to deliver quality experience for referred patients.

Proactive and able to work collaboratively in a team environment.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Fluent in English.
Detail- oriented with strong problem- solving abilities.
Bachelor’s degree in Business, Marketing, or a related field.
Ability to track and analyze program effectiveness.
At least 3 years of experience in trade marketing or a related role within healthcare industry.
Strong organizational and project management skills.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-09-15 11:20:03