Trade Marketing Lead

The Trade Marketing Lead acts as the bridge between Sales & Marketing, responsible for optimizing trade campaigns to maximize revenue, enhance customer experience, and strengthen distributor relationships. This role requires a highly experienced trade marketer with a strategic mindset, adaptability, and a growth- oriented attitude to continuously improve business performance.
Key Responsibilities:
Trade Marketing Strategy & Planning

Analyze consumer behavior and sales data to optimize in- store activation and demand- generation initiatives.
Develop and implement trade marketing programs tailored to different sales channels (GT, MT, HORECA, Ecommerce…).
Work closely with Sales and Marketing teams to design merchandising, promotion, and POSM strategies for effective market penetration.

Boosting Sales Performance & Customer Retention

Design and execute loyalty programs to increase distributor engagement and retention.
Develop and implement sell- out driven campaigns to ensure strong product distribution and sell- through.
Assess campaign performance to optimize costs and maximize revenue.

POSM & Budget Management

Oversee POSM allocation and implementation to maintain brand consistency at retail touchpoints.
Manage and optimize POSM production and promotion budgets to ensure the highest ROI.

Market Analysis & Reporting

Conduct market research and competitor analysis to fine- tune trade marketing strategies.
Track and analyze sales performance, stock levels, and market share, proposing strategic adjustments.
Prepare periodic reports on trade marketing effectiveness and ROI.

Field Trade & Business Trips

Work closely with on- ground sales teams and key distributors to address market challenges and opportunities.
Conduct regular market visits and trade field activities to ensure effective execution of trade marketing strategies.

Experience & Knowledge

At least 5 years of experience in Trade Marketing, preferably in FMCG / F&B industries.
Proficient in sales data analysis and consumer insights.
Proven expertise in sell- out strategies, distributor loyalty programs, and in- store activations.
Strong understanding of GT, MT, and HORECA distribution channels.
Strategic mindset with strong market awareness and consumer behavior knowledge.

Skills & Personal Traits

Willing to travel frequently for business trips and field trade activities.
Fluent in English communication is a plus (both written and spoken).
Growth- oriented, proactive, and continuously improving processes for higher efficiency.
Working time: Mon- Sat (8:00- 17:00, 2 Sat off/month)

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chăm sóc sức khỏe, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-07-28 12:55:02