Role Overview
The business development manager drives the execution in identifying opportunities and converting leads into projects, especially in hotels & resorts, real estate developments, and F&B.
Key responsibilities include, but are not limited to:
Pipeline Development & Client Acquisition
• Research, schedule annual plan, and represent the firm at strategic events, hospitality conferences, and industry networking opportunities.
• Market focus: Vietnam, Southeast Asia, and other overseas markets (depending on each development period)
• Monitor business performance metrics and adjust strategy as needed.
• Manage CRM: data accuracy, deal stages, lead scoring, and forecasts.
• Execute outreach campaigns, cold/warm engagement, and follow- up sequences.
• Create opportunity pipelines with decision makers for each targeted sector: developers, hotel operators, PMCs, F&B groups, constructors, and airports.
Client Relationship Building
• Establish contact, schedule meetings, and maintain relationships on a regular basis with targeted prospects/clients.
• Manage key clients with structured engagement plans.
• Negotiate collaboration frameworks or MOUs where relevant.
• Conduct post- project feedback sessions and develop retention/improvement strategies.
• Activate re- engagement programs with past clients and dormant leads.
Marketing Execution Oversight
• Ensure consistent brand messaging across all platforms.
• Liaise with the design team for portfolio updates, brochures, videos, capability decks, website updates, etc.
• Manage marketing campaigns and content plans aligned with BD strategy
• Liaise with creatives (copywriters, designers, agencies) as needed.
Internal Strategy Governance
• Provide strategic insights on high- potential markets
• Facilitate internal communication between BD, design directors, and leadership.
• Align BD plans with the company’s strategy, operational capacity, and design team availability.
• Identify risks & opportunities early and advise leadership.
• Prepare weekly, monthly, and quarterly BD performance reports.
• Manage the BD SOP handbook
• Map and monitor key players, market research, trend tracking (hospitality, F&B, development pipelines), and competitive analysis/positioning.
Ad hoc BD (not regular, 10- 15% of time): Trading industrial products or commodities
• Prepare wrap- up reports.
• Connect existing partners overseas with suppliers/buyers/distributors in Vietnam
• Facilitate communication between parties.
