Job description
JOB SUMMARY
We are seeking a strategic and data- driven Business Intelligence Manager to lead CRM data analytics and market insight initiatives in the fast- moving consumer goods (FMCG) sector. This role is pivotal in transforming complex data into actionable insights, empowering leadership teams to make informed strategic decisions on market positioning, consumer engagement, and growth opportunities. The ideal candidate possesses a strong background in data analytics, CRM, and market research, combined with leadership skills to drive a high- performance BI team.
KEY RESPONSIBILITIES
• Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
• Serve as a POC for brand stakeholders to develop and validate test design and results.
• Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
• Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
• Support all data requirements needed for customer research initiatives. Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
• Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
• Work cross- functionally and departmentally as the SPOC regarding all technical/ data oriented enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM organization in the development of test plans/strategies to optimize results.
• Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire, manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
• Document and quantify the impacts of changes to the CRM business model.
• Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition channel mix and other factors.
• Analyze and proactively identify methods and opportunities for leveraging new database platform.
Job requirements
Qualifications & Requirements
+ Proven leadership experience managing BI or analytics teams.
+ Education: Bachelor’s degree in Data Science, Business Analytics, Statistics, Marketing, or a related field. Master’s degree preferred.
+ Experience: 5+ years of experience in business intelligence, data analytics, or market insight roles, preferably in the FMCG sector.
Technical Skills:
+ Proficiency in SQL, Python/R, data visualization tools (Tableau, Power BI, or similar), and CRM platforms.
+ Strong understanding of data architecture, governance, and market analytics.
Soft Skills:
+ Ability to translate complex datasets into clear, actionable insights for non- technical stakeholders.
+ Strong communication and stakeholder management skills.
+ Excellent analytical thinking with strong problem- solving capabilities.
Key Competencies
+High attention to detail and accuracy in analysis.
+Ability to thrive in a fast- paced, dynamic FMCG environment.
+Strategic thinking with a data- driven mindset.
+Collaborative leadership and team development skills.
