Strategy and Budget
Maintain overall hotels’ digital budget and related vendor, agency relationships .i.e.
Be responsible for status calls to review performance reports as well as set goals and objectives with BOD.
Supporting billing and invoicing needs with each individual hotel.
Overall digital marketing execution to help drive room direct revenues for all the hotels managed.
Digital Marketing
Conduct keyword research with a variety of third party tools in order to identify content gaps against customer needs, and share data and recommendations with the content team.
Collaborate with the Marcom team to ensure SEO best practices are used where applicable, especially for the hotel websites such as content management and traffic driving tactics and strategies to improve natural search performance and ensure content is up to date and optimised.
Be the main driver to acquire and retain links on 3rd party websites, by advising and collaborating with the Marcom team for opportunity reach activity.
Support on projects such as website and or landing page development and other digital marketing initiatives at the hotels as necessary.
Ensure strategies adopted for each hotel also works amongst all hotels in the Group and no business- related conflicts. i.e. bidding on same keywords, etc.
Oversee daily, weekly, monthly reporting, analysis and reporting of PPC or SEO campaigns and website’s revenue performance for each hotel.
Other Duties
Manage all digital advertising activities across platforms, SEO, Email marketing etc.
Maximise the PPC plans that fit each hotel’s goals and objectives.
Attends training sessions and meetings when required.
Carries out any other reasonable duties and responsibilities as assigned.
Understands and strictly adheres to Rules and Regulations established in the Employee Handbook and the hotels’ policies concerning fire, hygiene, health and safety.
Exercises responsible behaviour at all times and positively represents the hotel and the Group.
Ensures high standards of personal presentation and grooming.
