Implement digital marketing plan with a focus on social media aimed to driving online to offline
Build Digital Marketing Plan in details by season/month based on marketing campaign, with a focus on social media, search/display marketing and online advertising.
Maintain up- to- date knowledge of best practices and strategies in the management of online paid media.
Measure and report, evaluate performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports. Proactively propose action plan to improve ROI and KPIs when necessary.
Function related paper works liase with internal and external stakeholders to ensure proper work procedures
Draft and manage paperwork, including contracts, payment forms, and other documents required for media vendors, KOLs, KOCs, and magazines.
Maintain the brand website with updated information from related team
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) providing daily, weekly and monthly reports.
Maintain up- to- date knowledge of best practices and strategies in the management of online paid media.
Master in building up & developing social platforms reach highest performance followed brand direction.
Using analytics to plan, execute and optimize, improve cost per results for paid advertising.
Develop and execute local social adaption strategies to collaborate with top Vietnamese influencers, oversee photoshoots and filming sessions for KOLs and KOC
Work closely with agencies and commit high performance to execute digital marketing plan
Coordinate and manage brand events to enhance brand visibility and engagement.
Master of engaging storytelling, and crafting high- value, educational, and persuasive digital media content
Work closely with the Content and Designer to create advertising materials.
Collaborate with media agencies to secure community seeding and PR articles in reputable fashion and lifestyle magazines.
Report (30%)
Build and maintain strong relationships with media representatives, influencers, and industry stakeholders.
Plan, execute, and manage campaigns involving TikTok influencers, freelance models, and other KOCs.
Using analytics to plan, execute and optimize campaigns.
Monitor and analyze media coverage and public sentiment to assess the effectiveness of PR and marketing activities.
Negotiate terms and conditions, and manage pricing with different vendors.
Expertise in market insights analysis to create periodic reports on digital KPIs, market trends and customer behavior, based on verified- source data
Main responsibility is to establish, execute & commit highest performance through strategic digital marketing activities across all digital channels to maximize effectiveness.
Improve the cost per result for paid advertising, EDM open rate….
Strong sense & diploma knowledge in sportwear, underground streetwear fashion
Highly organized with regard to planning and execution of social media strategies and marketing campaign when assigned
Monitoring and tracking and Digital report from Agency
Digital analysis from Google Analytics, Facebook Insight & E- comm data
Perform other duties as assigned by Marketing Manager.
