General Marketing Executive

We are seeking
General Marketing Executive
with the following key responsibilities:

Develop and Execute IMC (Integrated Marketing Communication) Campaigns
• Develop and manage integrated communication campaigns (IMC) to ensure brand consistency across all communication activities.
• Collaborate with internal teams and external partners to execute detailed plans.
• Analyze the characteristics and behavior of target audiences to create suitable content and select the right communication channels.
• Enhance brand value and recognition through IMC and 360- degree marketing campaigns.

Execute 360- Degree Marketing Campaigns
• Work closely with content, design, and production teams to create diverse marketing assets.
• Create detailed plans for each phase of the campaign, monitor progress, and adjust flexibly to optimize results.
• Develop content and messaging tailored to different channels and audience segments, ensuring unified and engaging communication.

Manage and Optimize Diverse Communication Channels
• Understand the characteristics of various communication channels to select the most suitable ones for each campaign based on target audiences and brand objectives.
• Stay updated on emerging media trends to refine strategies and enhance promotional efficiency.
• Master key digital metrics (e.g., CTR, CPM, CPA, ROI) to monitor, operate, and adjust campaigns in real- time, ensuring maximum effectiveness.

Support Other Marketing Activities
• Assist and collaborate with other departments in product promotion, internal communication, and company events.
• Act as a bridge between internal teams to ensure all marketing activities align with the company‘s overall goals.

Budget Management and Performance Measurement
• Compile comprehensive campaign reports with specific performance metrics (KPIs) to evaluate effectiveness and propose improvements for future campaigns.
• Work with the finance team to effectively manage marketing budgets, ensuring spending aligns with objectives and achieves optimal results.

Market and Competitor Analysis
• Identify new opportunities and suggest improvements to marketing strategies based on data and customer feedback.
• Monitor and analyze market trends and competitor activities to develop timely and appropriate marketing strategies.

• Experience:
At least 3- 5 years of experience in marketing, particularly in managing IMC and 360- degree marketing campaigns.
• Comprehensive Marketing Knowledge:
Strong understanding of diverse communication channels, both online and offline, with skills in managing and executing integrated campaigns.
• Strategic Planning and Audience- Centric Thinking:
Ability to develop long- term strategies based on deep audience insights and brand- building expertise.
• Data Analysis and Measurement Skills:
Proficiency in data analysis tools such as Google Analytics, Data Studio, and other measurement platforms, with the ability to convert data into actionable insights.
• Communication and Teamwork Skills:
Excellent communication skills and the ability to work closely with internal teams and external partners to achieve common objectives.
• Creative and Flexible Thinking:
Capable of generating creative ideas and adapting strategies to optimize campaign performance.
•Preferred:
Candidates with experience in the automotive, technology, or other industries requiring comprehensive marketing skills.

•The outstanding staff may earn special benefits such as: getting official contract ahead of time, receiving hot bonus, getting quickly promoted, getting before- term salary increased ...
•Getting company sponsor for health benefit package PTI after signing official
•Be able to work directly with the CEO. Participation in fun activities at office and after work such as monthly birthday celebration, football club, English club, ... 100% covered by company
•Be entitled to all basic benefits as government stipulation such as: social insurance, health insurance, unemployment insurance.
•Bonus: 13th month salary, additional performance bonus upto 2 month salary for excellent performance.
•Being trained frequently to improve professional skills and work- related skills.

Cập nhật gần nhất lúc: 2024-12-26 00:20:02