[HCM] - CRM Executive (Loyalty & Partnership)

The CRM executive is responsible for executing CRM’s activities in order to ensure a positive relationship between the company and its customers/partners. To increase customer satisfaction and loyalty, he/she should create new opportunities for business development through CRM’s activities within the Loyalty & Partnership function.
- Analyze customer data and propose changes to improve the effectiveness of acquisition, retention, and upselling programs.
- Customer database management: Utilize and manage various systems regarding customer database to ensure high quality data as basis for all CRM activities.
- Ensure customer experience and customer service standard are well maintained.
- Manage CRM spending budget and stock.
- Work closely with cross- functional teams to deliver optimized CRM campaigns.
- Work closely with Marketing team to deliver client communication schemes.
- Manage the loyalty programs through delivering suitable treatment (events, gifts, coupons, etc.) to each customer segment in order to increase customer satisfaction and loyalty. Ensure and enhance the quality of each treatment delivered to customers.
- Deliver reports and analytics as required by managers.

* Core Competencies
- Integrity, Logical thinking, Objectivity
- Communication, presentation and negotiation
- Eager to learn & self- motivated
- Customer connectedness and customer centric mindset
- Proactive & result driven
- Multi- tasking & cross- team collaboration skill
* Skills
- Hands on experience with CRM software/system is preferred
- Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
- Good synthesis, analysis and reporting
- 2 years proven working experience in customer service, customer experience, private banking, guest relations or partnership management
- Graduated from economics, business administration, marketing or related fields
- Event planning & execution is an advantage
- Proficient in Microsoft Office 365

Cập nhật gần nhất lúc: 2024-04-17 08:05:36