HCM - Senior Digital Marketing Executive

JOB BRIEF:
We are seeking a strategic, results- driven Senior Digital Marketing Executive to lead and optimize our digital marketing initiatives. You will play a key role in planning, executing, and analyzing digital campaigns across various platforms to drive brand awareness, customer engagement, and revenue growth. You’ll collaborate with cross- functional teams and external partners to ensure digital excellence.
DETAILED JOB DESCRIPTION:
- Oversee paid advertising strategies (Google Ads, Meta Ads, etc.) and manage budgets effectively
- Coordinate with content, design, and development teams to ensure alignment with campaign goals
- Develop and manage multi- channel digital marketing campaigns (PPC, SEO, social, display, etc.)
- Monitor analytics tools (Google Analytics, GA4, Search Console, etc.) and report on KPIs and trends
- Manage relationships with freelancers, and partners when applicable
- Analyze campaign performance and provide actionable insights to improve ROI and conversion rates
- Stay up- to- date with industry trends, tools, and platform updates

Required Skills & Qualifications:
• Proficiency in web analytics tools such as Google Analytics, GA4, and Tag Manager
• Experience with Google Ads, Meta Ads Manager, and marketing automation tools
• Creative thinker with strong analytical and problem- solving capabilities
• Bachelor&039;s degree in Marketing, Business, Communications, or a related field
• Excellent communication and project management skills
• 3–5+ years of experience in digital marketing, with a proven track record of campaign success
• Solid understanding of customer journeys, conversion funnels, and CRO principles
• Strong knowledge of SEM, social media, and content marketing best practices
Preferred:
• Certification in Google Ads, Google Analytics, or similar platforms
• Familiarity with A/B testing and tools
• Experience in eCommerce or B2C digital marketing

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-07-02 05:05:02