[HO] Digital Marketing

Digital Marketing Planning
• Coordinate with relevant departments to build overall marketing strategies and detailed marketing plans for banking products and services.
• Analyze customer behavior on digital channels to develop effective outreach strategies.
• Analyze market information, analyze competitors and determine customer needs for banking products and services.
• Synthesize customer insights from data to propose marketing directions, convert data into feasible recommendations.
• Continuously update information on insights, learn about user needs to improve the quality of Marketing.
Measure and optimize Digital Marketing performance
• Make recommendations to improve and optimize campaigns based on analytical data.
• Build reports on the effectiveness of communication campaigns on channels.
• Evaluate the effectiveness of marketing campaigns and propose necessary adjustments.
• Monitor, analyze, and report campaign performance.
Advise and support internal Marketing teams
• Advise on how to apply Martech to campaigns to improve performance and automate processes.
• Propose programs and campaigns to promote and increase the number of users and transactions on Digital Banking.
• Work closely with product, brand and communication Marketing departments to ensure consistent and effective campaigns.
Manage Marketing technology
• Other tasks assigned by the Director.
• Propose the implementation of new tools to support Marketing campaigns.
• Proactively update new Digital Marketing trends and tools to optimize the Bank&039;s Digital Marketing activities.

Annual Health check , Insurance
Bonus
ANL
Online & Offline
/year

Cập nhật gần nhất lúc: 2025-11-06 04:35:02