Retail Marketing Manager - New Business

Develop directions for retail marketing plans that set goals for increasing revenue, market share, and brand awareness
• Act as a thought leader, a trusted advisor to drive strategic decisions about our marketing mix across in- store presence and retail activation teams for regions & brands.
• Evolve the Retail Marketing strategy plan for new business, defining strategic goals & operating plans aligned to company strategic business plan
• Work closely with the Regional Marketing Manager, Brand Manager to set out retail marketing plans
Oversee the retail marketing/ marketing communication/ promotion campaign activities of new business
• Evaluate the success of Retail marketing initiatives on a regular basis (campaigns/ seasonally/ annually)
• Collaborates with cross- divisional marketing resources and external agencies
• Manage the day- to- day implementation of new businesses’ retail marketing activity, covering all elements of the marketing mix
Develop and manage the department&039;s operating budget.
Market Intelligence
• Researching and analyzing market trends and competitors
• Support analysis, and insight to produce successful programs, inspire evolution, and improve efficiency.
• Measure effectiveness and make recommendations for campaign optimizations.
Team management & development
• Recruit and arrange personnel according to department&039;s organizational structure and in accordance with the development plan.
• Training, propose training for the staff to improve the qualifications and knowledge of the members of the department.
Perform other tasks assigned by Line Manager/ company

Education
• Bachelor’s Degree (or higher) in Marketing/ Business Administration, …
Experience
• Experience of developing and working within budgets
• At least 3+ years of experience in retail/ marketing/ brand communication experiences at equivalent roles required along with a proven track record of delivering results
• Experience managing ambiguity and rapid change – demonstrate agility and risk- taking
• Experience of building from scratch in new business or start- up
• At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
• Experience of all elements of the marketing mix
• Strong experience of digital marketing
Competencies
• Planning & Organizational skills
• Communication & problem- solving skills
• Customer- oriented
• Excellent stakeholder management and leadership skills
• Work on multiple projects, prioritize and meet tight deadlines
• Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement
• Familiarity with market research, consumer target, and trends analysis
• Proven track record developing program plans that meet/exceed goals and managing program budgets
• Ability to identify customer needs and draft strategies and plans that deliver on those needs

Chế độ bảo hiểm, Chế độ thưởng, Chăm sóc sức khỏe

Cập nhật gần nhất lúc: 2024-04-03 12:20:17