We are seeking a Category Lead or Senior Account Manager with a strong track record in leading complex, multi- channel campaigns. In this strategic role, you will drive end- to- end influencer marketing campaign including planning and execution, foster high- level client relationships, oversee budget management, and deliver actionable post- campaign insights. As the primary point of contact for the client’s division, you will ensure campaigns meet their business objectives while providing strategic counsel to optimize performance and long- term growth.
Key Responsibilities:
Strategic Influencer Marketing Campaign Deployment:
Proactively identify potential challenges and opportunities to ensure smooth, efficient campaign launches.
Collaborate with cross- functional teams (creative, strategy, media, production) to ensure flawless execution aligned with client objectives.
Lead the overall strategy and detailed execution of integrated digital campaigns across multiple platforms.
Client Leadership & Consultation:
Serve as the senior liaison between the agency and key client stakeholders, delivering strategic insights and recommendations.
Build trusted relationships, positioning yourself as a go- to expert for the client’s division.
Provide clear and actionable reporting, regularly presenting performance insights and recommendations for optimization.
Financial Stewardship:
Take full ownership of the campaign budget, ensuring that resources are effectively allocated and campaigns are delivered on time and within budget.
Collaborate with the finance team for accurate billing and financial reconciliation.
Closely monitor financial metrics, providing regular forecasts and ensuring profitability while delivering exceptional value to the client.
Post- Campaign Analytics & Insights:
Lead comprehensive post- campaign analyses, transforming data into actionable insights and future- forward strategies.
Partner with clients to define next steps and build longer- term strategies based on learnings.
Present detailed post- campaign reports that go beyond numbers, focusing on actionable takeaways that can drive continuous improvement.
Client Growth & Strategic Development:
Drive client growth by identifying new opportunities for expansion, cross- sell, and upsell within your category.
Collaborate with leadership to craft innovative solutions that align with client goals, business challenges, and market trends.
Build long- term client partnerships, securing the agency&039;s position as a trusted strategic partner.
