Senior Executive – Product Growth & Marketing, Money Transfer

Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for money transfer services;
Manage budget allocation between promo cost and media mix that best suits business objectives, across both in- app and external channels;
Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
Work closely with product team to provide user insights & business- led product development;
Lead the execution of growth initiatives with a cross- disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making;

Strong intuition about user and product experience;
Bachelor’s degree in Marketing, Data, Business or Finance.
Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
Hunger to drive action and impact;
Strong interpersonal skill; able to manage stakeholders and drive for results;
At least 2- 3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
Familiar with the Food Delivery/Ride- hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users.

Cập nhật gần nhất lúc: 2024-07-08 23:15:03