The Manager Trade Planner coordinates the development and execution of the retail trading calendar, promotional activities, and category activation plans to drive sales, margin, and customer engagement. This manager role partners closely with Merchandising, Marketing, Sales Growth, Ecommerce, Supply Chain, Store Operations, and Finance to ensure that trade activities and promotions are commercially effective, operationally feasible, and financially optimized.
Key Responsibilities
Trade & Promotional Planning
Coordinate trade calendar across all channels (Merchandise, Sales growth, Stores, E- commerce).
Ensure all promotions are commercially sound, aligned with margin targets, and have clear objectives.
Plan and sequence promotions, seasonal events, and campaigns to align with category growth targets and business priorities.
Track and manage promotional slots to optimize frequency and avoid cannibalization between categories and channels
Coordinate to ensure promotions and campaigns are complied with current laws and regulations
Coordinate sign- off process and manage cut- off timeline for promotional activities with relevant stakeholders.
Cross- Functional Collaboration
Marketing: Coordinate promotional themes and execution across customer touchpoints.
Non- Trade Sourcing: Coordinate gifts flow to meet campaign timing
Legal and tax: Liaise to ensure compliance with current laws and regulations
Store Operations & E- commerce: Communicate execution plans and ensure smooth implementation.
Merchandising: Coordinate product availability, pricing, and category strategies are in sync with planned events.
Finance: Liaise on promotional claim- back processes with suppliers, ensuring accurate tracking, reconciliation, and timely collection
Supply Chain: Coordinate stock flow to meet campaign timing.
Processes and Systems
Coordinate to ensure accurate trading data and promotional setup in company- wise integrated systems.
Implement robust approval and compliance processes for promotions and campaigns
Drive continuous improvement in planning, reporting, and analytical tools.
Promotion Analysis
Perform post- promotion analysis to measure effectiveness in terms of sales uplift, margin impact, and ROI.
Ensure insights are communicated to Marketing, Merchandising, and Finance for decision- making.
Identify learnings and improvement opportunities for future campaigns.
Key Performance Indicators (KPIs)
Sell- through performance of promoted products.
Rate of successful supplier claim- back collections.
Accuracy of promotional forecasts and ROI tracking.
Sales uplift and margin improvement from trade activities.
Timeliness and quality of campaign execution.
