Senior Marketing Executive

Overall purpose of the job: Senior Marketing Executive is responsible for the planning and execution of both offline and online marketing plans within approved budget, which may include projects for new store opening (NSO). He/she will also measure results of all activities and campaigns for timely reporting. In addition, he/she is responsible for ensure brand identity guidelines are adhered to in all communication, collaterals and store visuals.
Key Results Area
Clear Planning
Execute approved local store marketing plan and brand communication plan under direction of Store Marketing Manager and Brand Communications Manager, respectively
Develop a plan together with manager which includes SMART targets, justifiable budget and event calendar
Act as a coordinator between Marketing and all relevant teams (internal and external) to ensure all administrative procedures are promptly and carefully followed
Social Media Orientation
Monitor and develop report on competitors’ activities within social media spaces
Execute approved content calendar and digital communications plans
Monitor online reviews and work with Marketing Manager to respond
Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand- focused messages
Coordinate social media messaging with Marketing Manager to respond to customers
Work with others to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Oversee, manager and maintain all company social media accounts management
Organize content for social media based on approved digital plan
Performance- oriented Execution
Able to manage multiple agencies and project timelines
Performance- oriented execution of the approved plan and other campaigns/activities that may arise
Digital Orientation
1. Build and implement a digital strategy that drives brand awareness, brand reputation and revenue
Partnership Relationship Management
Establish and build long- term, meaningful partnerships with suitable brands, media, business/community groups and companies (especially those in our immediate local trade areas and target markets) with emphasis to promote utilization of our restaurant space for events or part of brand building overall
Work with Operations team to analyze trade area, identify sales building opportunities and applying efficient local store marketing tactics
CRM and Loyalty Program
Coordinate to maintain the loyalty program
Grow database as part of campaigns
Production Innovation
1. Collect market intelligence by monitoring competitor/industry activities and listen to what customers have to say in order to generate leads for products, events and services
Event Coordination and Customer Service
Partner with customers to make sure they have a good event (from booking and confirmation, to the event itself and after)
Partner with Operations to ensure everything is well set up and prepared for events
Greet customers at the restaurants upon their arrival
Monitor customer satisfaction without fail and resolve any outstanding issues to ensure future business and good word of mouth
Greet customers at the restaurants upon their arrival
Implement Local Store Marketing Plan
Support new store opening (NSO) planning and execution
Maintain local trade area database
Work closely with Operations and Brand Communications and external partners to execute approved local store marketing (LSM) and NPD/LTO plans
Customer Insights
Ownership of feedback data- collection process to ensure feedback is representative and being utilized for improvements
Conduct traffic generator surveys especially at NSO for first three months
Hold monthly meetings to discuss key learning and proposed actions as well as tracking
Be A Brand Ambassador
1. At all times, be a brand ambassador, promote the concept and ensure consistent communications according to relevant guidelines.
Brand Stewardship
Ensure restaurant look and feel is maintained in line with design concept.
Develop store visuals theme for special events as part of marketing calendar
Responsible for all collateral related to marketing plan/program and ensure adherence to brand guide

Education:

Bachelor’s degree in any of the following: business administration, marketing, or communications.
Experience:
Minimum 5 years of B2C marketing / advertising / social media / digital agency experience
Core values
: respect, humility, integrity, responsibility, focus, goodness

Job Specific Skills and Competencies:

• Project, time, budget and interpersonal relationship management skills

• Extensive understanding of online to offline marketing industry trends and tactics, and how to unite our business activities with digital & social media to deliver fully integrated campaigns.

• Well- developed research and analytical skills: good at collecting market insights and trends, then analyze them for concept validation and marketing purposes

• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities

• A critical and strategic thinker with great attention to details

• People person: outspoken, social, and good presentation skills. Must be confident to pitch ideas internally, as well as build relationships not only with media, but also community groups, suppliers, emerging artists, etc. to manage and facilitate our communications and brand concept promotion.

• Proficient in Microsoft Office: Word, Excel, PowerPoint and Outlook

• Problem solver: a rational, resourceful, and quick thinking mind is what we highly appreciate.

• Advanced communication skills: verbal and writing skills in English

• Technological thinker: Own and be active on Facebook and Instagram

• Able to design, build and maintain social media accounts

Other welfare benefits from the labor union (birthday gifts, sick visits, etc.).
Social & health insurance in accordance with regulations.
Opportunities for promotion to higher positions.
12 annual leave days per year.
Professional and friendly working environment with a young and dynamic team.
Employee discount program when dining at the restaurant chain.
Working time: Monday – Friday (Weekly days off: Saturday & Sunday).

Cập nhật gần nhất lúc: 2025-10-29 16:25:03