Senior Marketing Executive

Campaign Planning & Execution

Monitor campaign performance and suggest optimizations.
Build monthly and quarterly marketing plans aligned with business goals.
Coordinate cross- functional teams to run campaigns on schedule.

Content & Social Media

Manage content development for platforms like Facebook, Instagram, TikTok, YouTube, and website.
Work with in- house or freelance content creators to ensure timely and consistent delivery.
Stay updated on platform trends and adjust content plans accordingly.

Digital & Offline Marketing

Collaborate with partners or vendors for specific campaign initiatives.
Take part in planning and running offline events or activation campaigns when needed.
Support digital campaigns across paid and organic channels.

Leadership (if applicable)

Take ownership of key marketing workstreams or product campaigns.
Lead small teams or coordinate project- based contributors where needed.
Contribute to long- term brand planning and provide strategic input.

Reporting & Optimization

Track campaign KPIs and produce regular reports.
Monitor and optimize marketing budget allocation and channel effectiveness

Strong analytical thinking and problem- solving skills.
3 years + of experience in digital marketing and social media, with a proven track record of managing campaigns across multiple channels.
Experience in content creation, including writing, video production, and graphic design using basic tools like Capcut and Canva.
Familiarity with SEO and online marketing strategies.
Ability to work both independently and as part of a team.
Experience in the education industry.
Bachelor&039;s degree in Marketing, Communications, or a related field.
Proactive, creative, and passionate about brand building and marketing campaigns.
Strong understanding of digital marketing tools and social media algorithms.
Willingness to travel for work when required.

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Cập nhật gần nhất lúc: 2025-07-22 21:50:02